Comments on: Veronica Belmont Talks About Building A Passionate Community

By: Seattle SEO

Seattle SEO — Sun, 20 Dec 2009 08:31:03 +0000

Great reality check. Being effective in social media requires a lot of time and effort to build a passionate community. And if you aren’t actively working at building a passionate community – your results will be poor. Social media is like anything else, you get back what you put in.

By: The Unintended Positive Consequences Of Checking In With Foursquare | Caffeinated Conversations

Mon, 14 Dec 2009 17:18:44 +0000

[...] to the Microsoft Conference Center in Redmond to listen to Veronica Belmont (@VERONICA) talk about engaging and building passionate communities. I parked, stepped out, but passed on checking in; coffee wasn’t on the agenda; conversation [...]

By: Dave Friedel

Dave Friedel — Fri, 04 Dec 2009 06:29:30 +0000

Veronica’s presence on social networking is one of the best ways to learn where this new technology is heading. More than any self-proclaimed “social media expert” or famous actor, she has a keen understanding of what works and what doesn’t. Don’t label her a pretty face–she knows how to use these tools better than most large marketing companies do.

It’s not just Twitter and Facebook. There are photo sharing sites, music sites, video sites, movie sites, and more each year connecting people together. The key is to *interact* and be *real*. There are only a handful of people that I follow who do this effectively and Veronica is at the top of my list.

Don’t waste time with tools that autogenerate meaningless followers. Follow meaningful people.

Go to FriendFeed, look her up, and see the sites she constantly participates in. Find other people who are as good at interacting and follow all their sites too. It becomes easier to envision what social media will become in the future. You’ll go “a-ha, so that’s what it can become”.

By: Mr_Sparkle

Mr_Sparkle — Thu, 03 Dec 2009 22:55:47 +0000

Great interview, and some good knowledge gained.

but now I cant help but feel as if you treat us fans as customers, if that makes sense?

When you talk about the product (you, your shows) you imply that you’re selling to us, but in the same breath you suggest that your twitter/facebook is for the general public to see a different more personal side of your product.

Does it equate that this personal side is part of the product, a mere illusion as to the world of Veronica Belmont or a true projection of yourself as the product to the fans? I wouldn’t suggest that you post intimate details etc, but as a fan of you and your shows, I can’t help but now feel apart of a mass marketing scheme.

Basically what I’m asking is where do you draw the line between personal relations and a genuine interest in the general public and fans, and marketing yourself? or are these two things merged?

(I realise the above article context, but I’m just curious to know from a personal point of view)
Anyway, keep up the great work, and I’ll keep hanging on your words. Thankyou x