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	<title>SMC Seattle &#187; Spring Creek Group</title>
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		<title>SMC Seattle Sept Event: Building a Brand in Today&#8217;s Social Media Landscape</title>
		<link>http://smcseattle.com/septemberevent/</link>
		<comments>http://smcseattle.com/septemberevent/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 15:46:49 +0000</pubDate>
		<dc:creator>Shauna Causey</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[building a brand]]></category>
		<category><![CDATA[Hotel 1000]]></category>
		<category><![CDATA[Sean Moffitt]]></category>
		<category><![CDATA[September event]]></category>
		<category><![CDATA[SMC Seattle]]></category>
		<category><![CDATA[social media brand]]></category>
		<category><![CDATA[Spring Creek Group]]></category>
		<category><![CDATA[Visible Technologies]]></category>

		<guid isPermaLink="false">http://smcseattle.com/?p=655</guid>
		<description><![CDATA[Eight sold out events so far, and our September event will prove to be another memorable discussion. This month’s Social Media Club Seattle meet-up is focused on building and fostering effective communities and brand messages. Join us on September 29th in Seattle at one of Seattle’s finest hotels, Hotel 1000.

As traditional brand messages have become [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><em>Eight sold out events so far, and our September event will prove to be another memorable discussion. This month’s <a title="SMC Seattle" href="http://www.smcseattle" target="_blank"><span style="color: #ee6600;">Social Media Club Seattle</span></a> meet-up is focused on building and fostering effective communities and brand messages. Join us on September 29th in Seattle at one of Seattle’s finest hotels, <a href="http://hotel1000seattle.com/" target="_blank"><span style="color: #ee6600;">Hotel 1000</span></a>.</em></span></span></p>
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<em>As traditional brand messages have become less relevant with the rise in user generated content, the way we communicate to our communities is also changing. SMC Seattle is proud to host Sean Moffitt, the president and founder of </em><a href="http://www.agentwildfire.com/" target="_blank"><span style="color: #ee6600;"><em>Agent Wildfire</em></span></a><em> in Toronto, who will share his insights on effectively building a brand.  Sean has led the direction of Molson, Guinness, Labatt and Proctor and Gamble in Canada.  He is also one of Canada&#8217;s leading experts on social media and word-of-mouth marketing.  At the September event, </em><em>Sean will look at how brands need to adapt their communication to benefit from the rise in online communities. SMC Seattle couldn’t be more excited to welcome Sean to Seattle for the first time.<br />
</em><span style="font-size: small;"><span style="font-family: verdana, geneva;">You can connect with Sean here -<br />
Blog &#8211; <a href="http://buzzcanuck.typepad.com/" target="_blank"><span style="color: #ee6600;">http://buzzcanuck.typepad.com/</span></a><br />
Twitter- <a href="http://twitter.com/seanmoffitt" target="_blank"><span style="color: #ee6600;">http://twitter.com/seanmoffitt</span></a></span></span></span></span></div>
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<div><span style="font-size: small;"><span style="font-family: verdana, geneva;"><span style="font-size: small;"><span style="font-family: verdana, geneva;"><em><span style="text-decoration: underline;"><strong>Special thanks to Hotel 1000 for making this event possible!</strong></span><br />
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<p class="MsoNormal"><span> <span style="font-family: Helvetica;"><a href="http://www.hotel1000seattle.com"><img style="margin: 2px; vertical-align: middle;" title="social media club seattle" src="http://www.urienet.com/Wordpress/wp-content/uploads/2009/09/hotel1000small.jpg" alt="social media club seattle" width="218" height="70" /></a></span></span></p>
<p><span style="font-size: small;"><span style="font-family: verdana, geneva; color: #ee6600;"><a href="http://www.hotel1000seattle.com " target="_blank">Hotel 1000</a></span><span style="font-family: verdana, geneva;"> is Seattle’s premier luxury destination and features 120 luxury guest rooms and suites, 6200 square feet of residentially appointed event space, BOKA KITCHEN + BAR, STUDIO 1000, The Spaahh and The Golf Club.  Hotel 1000 redefines the luxury experience in Seattle with genuine, caring, personalized service enabled by leading-edge technology and intimate yet spectacular accommodations.  </span></span><span style="font-size: small;"><span style="font-family: verdana, geneva;">For more information, please visit: </span></span><span style="font-size: small;"><span style="font-family: verdana, geneva;"><a href="http://www.hotel1000seattle.com " target="_blank"><span style="color: #ee6600;">www.hotel1000seattle.com </span></a><br />
Twitter &#8211; <a href="http://twitter.com/hotel1000" target="_blank"><span style="color: #ee6600;">http://twitter.com/hotel1000</span></a><br />
Facebook &#8211; <a href="http://bit.ly/sxJm4" target="_blank"><span style="color: #ee6600;">http://bit.ly/sxJm4</span></a></span></span></p>
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<p><span style="font-size: small;"><span style="font-family: verdana, geneva;"><strong>Food and Drink Sponsors &#8211; </strong></span></span></p>
<p><a href="http://www.visibletechnologies.com/"><img style="margin: 2px; vertical-align: middle;" title="social media club seattle" src="http://www.urienet.com/Wordpress/wp-content/uploads/2009/09/vt.gif" alt="social media club seattle" width="174" height="50" /><span style="color: #ee6600;"> </span></a><span style="font-size: small;"><span style="font-family: verdana, geneva;"><br />
<span style="text-decoration: underline;"><span style="text-decoration: underline;"><a href="http://www.visibletechnologies.com" target="_blank"><span style="color: #ee6600;">Visible Technologies -</span></a> </span></span><br />
Visible Technologies helps companies listen and learn what consumers are saying about them online and enables individuals to manage and product their online reputations by helping brands to engage in the right conversations with the right influencers at the right time. </span></span><span style="font-size: small;"><span style="font-family: verdana, geneva;">For more information, go to <a href="http://www.visibletechnologies.com" target="_blank"><span style="color: #ee6600;">http://www.visibletechnologies.com</span></a> or<br />
<a href="http://twitter.com/Visible_Tech/" target="_blank"><span style="color: #ee6600;">http://twitter.com/Visible_Tech/</span></a></span></span></p>
<p><a href="http://www.springcreekgroup.com/"><img style="margin: 2px; vertical-align: middle;" title="social media club seattle" src="http://www.urienet.com/Wordpress/wp-content/uploads/2009/09/springcreek.png" alt="social media club seattle" width="174" height="50" /><span style="color: #ee6600;"> </span></a></p>
<p><a href="http://www.springcreekgroup.com/"></a><span style="font-size: small;"><span style="font-family: verdana, geneva;"><a href="http://www.springcreekgroup.com/?fbid=8n2dkJ5EFmY" target="_blank"><span style="color: #ee6600;">Spring Creek Group-</span></a><span style="text-decoration: underline;"><a href="http://www.springcreekgroup.com/?fbid=8n2dkJ5EFmY" target="_blank"><span style="color: #ee6600;">  </span></a></span><br />
Spring Creek Group is a rapidly growing Social Media Brand Analytics, Strategy, and Marketing Services Agency located in the Emerald City – Seattle Washington. We are comprised of passionate and experienced marketing professionals, and we employ subject matter experts in all of the major categories of the social media Web. For more information: </span></span><span style="font-size: small;"><span style="font-family: verdana, geneva;"><a href="http://www.springcreekgroup.com/?fbid=8n2dkJ5EFmY" target="_blank"><span style="color: #ee6600;">http://www.springcreekgroup.com/?fbid=8n2dkJ5EFmY</span></a><br />
<a href="http://twitter.com/springcreekgrp/" target="_blank"><span style="color: #ee6600;">http://twitter.com/springcreekgrp/</span></a><br />
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<p class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;"><span style="font-size: medium;"><strong>The Details:</strong></span></p>
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<p class="MsoNormal"><span style="color: #000000; font-size: medium;">Date – Tuesday, September 29th<br />
Time – 6:00-9:00pm<br />
Location – Hotel 1000- 1000 First Avenue<br />
Tickets – $15 includes appetizers and  2 drink tokens<br />
Register: <a href="http://smcseattleseptember.eventbrite.com/" target="_blank"><span><span style="color: #ee6600;">http://smcseattleseptember.eventbrite.com/</span></span></a></span></p>
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