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	<title>SMC Seattle &#187; social media club seattle</title>
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		<title>Vote Local. Send Seattle to SxSW Interactive.</title>
		<link>http://smcseattle.com/vote-local-send-seattle-to-sxsw-interactive/</link>
		<comments>http://smcseattle.com/vote-local-send-seattle-to-sxsw-interactive/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 05:12:50 +0000</pubDate>
		<dc:creator>Joann Jen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[PanelPicker]]></category>
		<category><![CDATA[Seattle]]></category>
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		<category><![CDATA[social media club seattle]]></category>
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		<category><![CDATA[SxSW]]></category>
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		<guid isPermaLink="false">http://smcseattle.com/?p=1257</guid>
		<description><![CDATA[ More than 2,400 panel submissions. That&#8217;s right, this year there were 2.412 panel submissions to SxSW Interactive. To make sure our Seattle community has a strong showing in Texas this year, here&#8217;s a voter&#8217;s guide of panel ideas submitted by Seattleites or Seattle-based companies. Every vote counts, so let&#8217;s give Seattle a &#8220;thumbs up&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1259" title="PP_Voting_Open" src="http://smcseattle.com/wp-content/uploads/2010/08/PP_Voting_Open.jpg" alt="PP_Voting_Open" width="171" height="137" /> More than 2,400 panel submissions. That&#8217;s right, this year there were 2.412 panel submissions to SxSW Interactive. To make sure our Seattle community has a strong showing in Texas this year, here&#8217;s a voter&#8217;s guide of panel ideas submitted by Seattleites or Seattle-based companies. Every vote counts, so let&#8217;s give Seattle a &#8220;thumbs up&#8221; &#8211; <strong><a href="http://panelpicker.sxsw.com/">register</a></strong> and vote!  <strong>Voting closes Friday, August 27</strong> so let&#8217;s show our community some love and vote today.</p>
<p><a href="http://panelpicker.sxsw.com/ideas/view/7942"><strong>Social Media Club: Building a Global Community</strong>:</a> Kristie Wells, <a href="http://www.twitter.com/kevinurie"><strong>Kevin Urie</strong></a>, <a href="http://www.twitter.com/jasonfalls">Jason Falls</a>, Serena Ehrlich and Connie Reece</p>
<p><strong>Description</strong>: In August of 2006 Chris Heuer stood on the stage at Gnomedex and said,  &#8220;I am launching Social Media Club&#8221;. In four years this grassroots  organization has grown from the seed of an idea to 230+ local groups  around the world, on every continent except Antarctica. This is the  story of how an idea and belief in shared values has bound together  100&#8242;s of thousands of people around the world. Social Media Club&#8217;s  mantra &#8211; &#8220;If you get it, share it&#8221; &#8211; highlights &#8220;sharing&#8221; as the key  verb we should associate with social media, but when you dig deeper, its  much more then what you see on the surface. Social Media is  about people coming together, connecting for a common purpose. This  panel will explore how the organization grew globally and how the best  chapters found success.</p>
<p><a href="http://panelpicker.sxsw.com/ideas/view/7742"><strong>Searching for your Crisis Communications Plan</strong>:</a> <a href="http://www.twitter.com/oilman"><strong>Todd Friesen</strong></a> and <a href="http://www.twitter.com/geekgiant"><strong>Eric Berto</strong></a></p>
<p><strong>Description:</strong> The Crisis Communications Plan. Every company should have one but  sadly most don&#8217;t. While traditional public relations can play the  obligatory &#8220;No Comment&#8221; role, there are much more complex strategies in  Search Engine Optimization and content creation that should be  undertaken. These strategies include content creation and marketing  through other already established channels of communication that can  quickly help save a brand or vastly mitigate the impending damage both  offline and online. In a world when consumers flock to the Internet for  their research and news, controlling your brands&#8217; message with the top  listings on the major search engines and with the online and offline  messaging your influentials are reporting is a key to controlling your  messaging in times of crisis. Access key influencers online and control  the brand name search results on Google and others using advanced SEO  techniques and content strategies go a long way toward saving face and  saving lost sales and revenue.</p>
<p><strong><a href="http://panelpicker.sxsw.com/ideas/view/8018">Time to Rethink Plugged-in Parenting</a></strong>: <a href="http://www.twitter.com/thinkmaya"><strong>Maya Bisineer</strong></a> and Robert Scoble</p>
<p><strong>Description</strong>:        A reality show that tracks journeys and learning from the life of 5 &#8211;  10 media and device addicted parents from different backgrounds and  careers as they experiment with specific ways &#8220;unplug from devices&#8221;  while they parent.   At the panel, these parents present their learning, their journey and  specific outcomes of their unplugging experiments such as no-device  dinners, no device vacations and dedicated no device hours every single  day.   Do these parents experience a better quality of life as a result of  unplugging or do they replace their computers and mobile phones with  something else that takes their attention?   This panel will be a lively discussion, discovery and argument all  rolled into one. As parents we should care about and involve ourselves  in these valuable discussions and make our perspectives be heard.  Panelists will be self nominated social media and device junkies willing  to experiment.</p>
<p><a href="http://panelpicker.sxsw.com/ideas/view/6992"><strong>It&#8217;s Not Scalable and That&#8217;s OK: One-Shot Campaigns</strong></a>: <a href="http://www.twitter.com/michellebee"><strong>Michelle Broderick</strong></a>, Redfin</p>
<p>Crazy parties, bobble head swag, content audited by human beings: None  of these things are scalable, but they can make a huge impact on the  feelings and affinity people have towards a particular company.   This panel will discuss marketing strategies that helped some of the  best companies build a true personality around their brands. These types  of campaigns might not be scalable, but that&#8217;s O.K. because we end up  loving them.</p>
<p><a href=" http://panelpicker.sxsw.com/ideas/view/7329"><strong>Tired of @#%ing Social Media Experts?</strong></a>: Sean McDonald,<strong> <a href="http://www.twitter.com/antseyeview">Ant&#8217;s Eye View</a> </strong></p>
<p>You cannot swing a dead cat without hitting a “social media expert”  (that is an expression, I am not suggesting kitty homicide). These  “experts” are self anointed, often re-publishing sound bytes. But  perhaps the best answers come from practitioners, like you. Join this  session to get real answers from your peers on the toughest questions in  social media.  Format will be a game show where audience  volunteers are asked a question. The worst answer will lose their seat.  There will be a final round to anoint the “social media expert.” The  winner (determined by the audience) will win a valuable prize, in  addition to the glory. You will learn real answers to real questions,  but perhaps most importantly learn that the real experts getting  business results are not necessarily the ones who who spend the most  time to pimping themselves on Twitter.</p>
<p><strong><a href="http://panelpicker.sxsw.com/ideas/view/7634">Be The Voice Of Science: Engage, Empower, Educate</a>: <a href="http://www.twitter.com/seattlemamadoc">Wendy Sue Swanson</a></strong>, Seattle Children&#8217;s Hospital</p>
<p><strong>Description</strong>:        Practicing physicians have an ethical duty to move science forward  by telling their stories and sharing opinions online. Dr. Wendy Sue  Swanson, a pediatrician, bioethicist, and mother of two, will take the  audience through a journey of how physicians can propel evidence,  science, &amp; research back to the forefront. She deciphers myth,  provides reason, adds humor, and brings humility back to health care.  Break the divide between doctor and patient; watch how physicians engage  communities using transparency through their storytelling in social  media. Through her  mommy-pediatrician blog, SeattleMamaDoc, Twitter feed, freelance writing  &amp; speaking, she illustrates how a growing community of cogent  health care providers &amp; patients, can realign science to empower  consumers of health care to make informed decisions. Watch, enjoy, and learn how to capture  attention by telling an earnest, unedited, and uncensored story. Join Dr  Swanson as she works to change the world and listen to science, while  preserving and protecting our health.</p>
<p><a href="http://panelpicker.sxsw.com/ideas/view/6829"><strong>Curators Aren&#8217;t Creators &#8212; Should They Just Shut Up</strong></a>: Allison Worthington, <a href="http://www.twitter.com/scottporad"><strong>Scott Porad</strong></a> and <a href="http://www.twitter.com/thinkmaya"><strong>Maya Bisineer</strong></a></p>
<p>162 million posts a day are created by bloggers and content farms alike  and not all of it has value.  It can no longer be assumed that the best  will rise unassisted. Panelists will define the spheres of content  creation, curation, and aggregation. Each has a purpose, but all contain  the potential to further bury the signal in the noise of the web.  The rapid death of newspapers in the past decade has driven out the  long held notion of &#8220;content is value.&#8221;  Can curation create value for  content creators? Panelists will debate whether curation and aggregation  are parasitic or symbiotic models; do they steal or drive traffic?  Currently journalists are getting 80% of the story ideas through blogs  and microblogs. While examining the models of traditional newspapers and  juxtaposing it with recent successes such as the Huffington post,  panelists will reveal how a &#8220;long term, dynamic and multidimensional&#8221;  vision and strategy are key to making content curation work.    An effective curation system has effective technology, a  radiant/intelligent community and creates value for it&#8217;s multiple  stakeholders. Simple aggregation as curation is not the straight answer &#8211;  it is time for smart curation with a vision. Do it right or don&#8217;t do  it.</p>
<p><a href="http://panelpicker.sxsw.com/ideas/view/8201"><strong>Men are from Mars, MOMS are from Venus</strong></a>: <strong>Carol Schiller </strong></p>
<p><strong>Description:</strong> There’s no shortage of social media, marketing and consulting  companies telling you how to market to moms online. For Cozi.com, a  company that provides web tools for families, moms are a critical  target audience. And with over a million moms registered with Cozi.com  to date, we know more than a little bit about what it takes to reach  them. Still, like many tech-start ups, Cozi was founded by men, and tech  geeks to boot, meaning we could have just as easily fumbled this ball.  How did Cozi.com navigate these tricky waters and deliver an audience  that includes millions of moms? In this presentation we will reveal: -Real life examples of promotions that succeeded, the thought process  behind them and the elements that contributed to success -How to make your online efforts translate into offline buzz -How to navigate the confusing and vast world of mom bloggers, including  how to decide which conferences to attend and how to get the most out  of them.  -The appropriate role of contests and promotions when marketing to moms -A checklist of items every company marketing to moms should have</p>
<h4><span style="color: #008000;"><strong>Any more Seattle panels out there? Add them in the Comments section or reply<strong> with your panelpicker UR</strong>L via Twitter to <a href="http://www.twitter.com/joannjen">Joann Jen @joannjen</a>.</strong></span></h4>
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		<title>Event Video: Jason Falls On Getting Your Social Media ROI</title>
		<link>http://smcseattle.com/event-recap-jason-falls-on-getting-your-social-media-roi/</link>
		<comments>http://smcseattle.com/event-recap-jason-falls-on-getting-your-social-media-roi/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 20:12:42 +0000</pubDate>
		<dc:creator>JenCabala</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Jason Falls]]></category>
		<category><![CDATA[Move the Needle]]></category>
		<category><![CDATA[SMC Seattle]]></category>
		<category><![CDATA[social media club seattle]]></category>
		<category><![CDATA[Social Media ROI]]></category>

		<guid isPermaLink="false">http://smcseattle.com/?p=1219</guid>
		<description><![CDATA[by Jennifer Cabala
Nationally renowned speaker and author Jason Falls talk at SMC was our fast-selling event ever, with tickets snatched up in eight hours!  Falls talk lived up to the hype with an audience held rapt with a talk on &#8220;Moving the Needle&#8221;  (conversations and engagement are great, but alone don&#8217;t drive the bottom line).

SMC Seattle [...]]]></description>
			<content:encoded><![CDATA[<p>by <a href="http://twitter.com/jennifercabala">Jennifer Cabala</a></p>
<p>Nationally renowned speaker and author <a href="http://twitter.com/jasonfalls" target="_blank">Jason Falls</a> talk at SMC was our fast-selling event ever, with tickets snatched up in eight hours!  Falls talk lived up to the hype with an audience held rapt with a talk on &#8220;Moving the Needle&#8221;  (conversations and engagement are great, but alone don&#8217;t drive the bottom line).</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="265" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=13908881&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="400" height="265" src="http://vimeo.com/moogaloop.swf?clip_id=13908881&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/13908881">SMC Seattle July Event: Move the Needle!</a> from <a href="http://vimeo.com/user3961678">SMC Seattle</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Let&#8217;s face it, if you are getting paid to do social media for a company, no matter how many great &#8220;conversations&#8221; you are having with customers if it&#8217;s not saving the company money or driving sales it&#8217;s going to be hard to justify the budget once the new-fangledness of social media wears off.  Falls pointed to a direction where you can engage customers and still make business owners happy.</p>
<p>And CEO&#8217;s are not going to be happy with the &#8220;we should be engaging with customers on Facebook, because everyone else is&#8221; for long.   More and more business owners are asking if social media is helping the company reach its business goals.  One example used by Falls is Eric Brown of <a href="http://www.urbaneapts.com/">Urbane Apartments</a>.</p>
<p>Brown is asking his people &#8220;Are we (through blogging and using Twitter and Facebook) renting more apartments?  Because if we didn&#8217;t then social media is just a hobby.&#8221;</p>
<p>Falls used some great data that points to just how big a concern this is for business owners.  But armed with that knowledge every social media marketer and community manager can look to ways to make their role indispensable to the company.</p>
<p>Part of that is driving traffic to the place where people spend money while maintaining the customer friendly relationship that makes social media so appealing.  Falls suggested creating valuable content but with the opportunity for people to buy your product as well.  As he put it you aren&#8217;t selling, you are helping people buy.</p>
<p><a href="http://www.wigglywigglers.co.uk/">Wiggly Wigglers</a> adds in links to products you can buy in their post.  <a href="http://blog.indianaspinegroup.com/blog/indiana-spine-group">Indiana Spine Group</a> uses a giant web badge that says we are accepting new patients on their blog about spine health.  But with all the talk on creating valuable content we forget that sometimes people are coming to our company just to buy.  Look at the success of the <a href="http://twitter.com/delloutlet">Dell Outlet</a> twitter feed or the <a href="http://www.facebook.com/dollargeneral#!/dollargeneral?v=app_4949752878">Dollar General circular Facebook page.</a></p>
<p>Falls also tackled the question that is talked about the most &#8220;What is the ROI on social media?&#8221;  Falls said that depends on your business goals.  But it is actually not as hard to track as many might think.  You just need to link it to some more commonly used metrics.  For example if you know that 10% of you email subscribers spend atleast $100 and your Facebook campaign drove 10,000 new email signups then your Facebook campaign likely made the company an extra $100,000.</p>
<p>But to that end it&#8217;s important to figure out what your business goals are for your social media efforts.  Drive sales? Cut customer service costs? Drive brand awareness?  From there set very specific goals and metrics to prove you are achieving them.  Then when your boss asked &#8220;What have you done for the company lately?&#8221;  You bust out your list of achievements and go celebrate with champagne (or at least smile to yourself.)</p>
<p>The talk was absolutely jam-packed with actionable information so it&#8217;s  definitely worth watching the excellent video of the presentation put  together by SMC Board Member <a href="http://twitter.com/coolguygreg">Greg Young</a>.</p>
<p>To learn more about Jason, visit his blog  <a href="http://www.socialmediaexplorer.com/" target="_blank">http://www.socialmediaexplorer.com/</a></p>
<p><strong>Also if you love seeing great presentations on social media and other geek stuff, join people like you from around the world and <a href="http://gnomedex.eventbrite.com/">register for Gnomedex now</a>.</strong></p>
<p><span style="text-decoration: underline;"><span style="text-decoration: underline;"><strong>Thank you to our sponsors: Microsoft Office 2010 and Spring Creek Group</strong></span></span></p>
<p><img title="Office Logo" src="http://smcseattle.com/wp-content/uploads/2010/07/Office-Logo.jpg" alt="Office Logo" width="276" height="94" /></p>
<p><strong>Microsoft Office 2010.</strong></p>
<p>Access to the tools you need to get things done, anywhere. Productivity tools should evolve to meet the needs of diverse users. <a href="http://office.microsoft.com/en-us/" target="_blank">Office 2010</a>reflects  feedback from the millions of people who rely on Office. Why do we like  Office 2010? Socialize your inbox with the Outlook Social Connectors  for Facebook, LinkedIn, MySpace and Windows Live. Or, use the Web Apps  to collaborate and co-author content from a number of browsers. It’s  easy and intuitive to create great content to share with friends, family  and colleagues with a click of a button.  Office 2010 was built with  everyday people like you in mind. Give <a href="http://www.microsoft.com/office/make-it-great/en-us/">Office 2010 a spin</a> and see for yourself.</p>
<p><img title="springcreek" src="http://smcseattle.com/wp-content/uploads/2010/07/springcreek1.jpg" alt="springcreek" width="302" height="82" /></p>
<p><strong>Spring Creek Group</strong></p>
<p><a href="http://www.springcreekgroup.com" target="_blank">Spring Creek Group</a> is an established social media brand analytics, strategy, and marketing  services agency located in Seattle. Whether you need help with your  social media accounts or need to run a successful campaign to launch a  new product, Spring Creek Group has the experience and passion to help  you through the process. The team is comprised of passionate and  experienced marketing professionals. Follow them on Twitter: <a href="http://www.twitter.com/springcreekgrp">@SpringCreekGrp</a></p>
<p><span style="text-decoration: underline;"><a href="http://www.springcreekgroup.com">http://springcreekgroup.com</a></span></p>
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		<title>June Event Recap: Social Media Security</title>
		<link>http://smcseattle.com/june-event-recap-social-media-security/</link>
		<comments>http://smcseattle.com/june-event-recap-social-media-security/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 00:21:03 +0000</pubDate>
		<dc:creator>JenCabala</dc:creator>
				<category><![CDATA[Event Recap]]></category>
		<category><![CDATA[christopher burgess]]></category>
		<category><![CDATA[facebook security]]></category>
		<category><![CDATA[SMC Seattle]]></category>
		<category><![CDATA[smcsea]]></category>
		<category><![CDATA[social media club]]></category>
		<category><![CDATA[social media club seattle]]></category>
		<category><![CDATA[social media security]]></category>
		<category><![CDATA[twitter seattle]]></category>

		<guid isPermaLink="false">http://smcseattle.com/?p=1168</guid>
		<description><![CDATA[Christopher Burgess's presentation at SMC Seattle's June event wasn't just a wake-up call. It was a grab-and-shake-you-silly, ring-all-the-alarm-bells, freak-you-out-in-a-good-way kind of wake-up call.]]></description>
			<content:encoded><![CDATA[<p><em>By <a href="http://twitter.com/amylakhani">Amy Lakhani</a></em></p>
<p><a href="http://twitter.com/burgessct">Christopher Burgess</a>&#8216;s presentation at SMC Seattle&#8217;s June event wasn&#8217;t  just a wake-up call. It was a grab-and-shake-you-silly,  ring-all-the-alarm-bells, freak-you-out-in-a-good-way kind of wake-up  call.</p>
<p>The Senior Security Officer at Cisco Systems shared  his cautionary tales and pointed advice about social media and internet  security to a sold-out crowd at <a href="http://415westlake.com/" target="_blank">415Westlake</a> as they listened, tweeted, and raised  their hands in response to his engaging questions throughout the night.<br />
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Among his questions:</p>
<div>
<ul>
<li>&#8220;How many of  you get up in the morning, don&#8217;t leave the bed, and check Twitter?&#8221;  (Tons of hands went up for this one.)</li>
<li>&#8220;How many of you have a  Code of Business Conduct where you work?&#8221; (Fewer hands went up for this  one.)</li>
<li>&#8220;How many of you tag your childrens&#8217; pictures with their name  [online]?&#8221; (Burgess&#8217;s advice: <em>Don&#8217;t do it. Ever.</em>)</li>
</ul>
</div>
<p>After  he highlighted the tremendous growth of social media via some striking  statistics (e.g., &#8220;91% of all consumer internet traffic will be video in  2013&#8243;), Burgess stressed that our increasingly interconnected world  demands a smart, common sense approach from each of us.</p>
<p>We own our  words, which means we must also be aware of the permanent imprint they  make.</p>
<p>&#8220;Once it is on the net, it is there forever,&#8221; Burgess cautioned.  &#8220;There are no do-overs.&#8221;</p>
<p>As individuals and company representatives, we need  to implement strategies and structures around our social media efforts,  or be open to the troubling consequences that could follow, which  include: identity theft, intellectual property violations, stalking, and  physical harm.</p>
<p>Proving that he that he is walking the talk, Burgess  provided the crowd with a link to <a href="http://bit.ly/CiscoSMHB" target="_blank">Cisco&#8217;s social media handbook</a>. These dangers are not  just urban legends, said Burgess, as he recalled the story of a  man who, after tweeting about his upcoming 10-day cruise, came back to  an empty house.</p>
<p>Whenever you broadcast anything online, you should &#8220;talk  about where you&#8217;ve been, not where you&#8217;re going.&#8221;</p>
<p>As for other &#8220;tweetable moments&#8221;, Burgess offered  the following nuggets, ranging from fascinating to frightening to funny:</p>
<div>
<ul>
<li>In  2010, there are five connected devices per person. In 2013, that number  will jump to 140.</li>
<li>&#8220;At this time, our youth entering into university have never had a  day without the Internet.&#8221;</li>
<li>&#8220;No longer are you Mr. Anonymous. You  are responsible for what you say.&#8221;</li>
<li>&#8220;Facebook wasn&#8217;t set up for  HIPAA.&#8221;</li>
<li>&#8220;In Twitter, every time you send out a tweet, it&#8217;s going to the  Library of Congress.&#8221;</li>
<li>&#8220;Crime is a business, and criminals have  time.&#8221;</li>
<li>&#8220;Make sure that when you put your information out there  about you, your company, or your family, you put it in a way that  doesn&#8217;t allow it to be aggregated and mapped.&#8221;</li>
<li>&#8220;&#8216;Well, I use Italian passwords, so they&#8217;ll never know.&#8217;&#8221; (Referring  to naiveté when choosing usernames and passwords, his advice is to  register with completely different names on different sites. The best  usernames and passwords are gender neutral, age neutral, and location  neutral.)</li>
<li>&#8220;Social media does not mean pack it in and lose your moral  compass&#8230;It starts with you.&#8221;</li>
<li>&#8220;The negative goes viral.&#8221;</li>
</ul>
</div>
<p>From  my back row view, Burgess&#8217;s presentation felt like an impassioned and  animated plea to think more seriously about our own online privacy and  safety, and then act on it. <em>Today. </em></p>
<p>Which reminds me&#8230; I&#8217;d better go do some  password-smithing.</p>
<p><strong>p.s. Let&#8217;s keep the  conversation rolling! What questions did Christopher Burgess leave you with? Add a comment below or on Twitter: @burgessct &amp; @SMCSeattle</strong></p>
<p>p.p.s. Congratulations to <a href="http://twitter.com/shaunacausey">Shauna Causey</a>, SMC Seattle&#8217;s new VP!</p>
<h2><strong><span style="color: #000080;">Thank  you to our sponsors: CBS Radio  and Tungle.me!</span></strong></h2>
<p><img src="http://eventbrite-s3.s3.amazonaws.com/eventlogos/1151878/cbsradiologo.jpg" alt="" width="200" height="60" /><strong> </strong></p>
<p><span><span style="color: #000080;"><strong> </strong></span><strong> </strong></span><strong>CBS  Radio</strong>, Seattle  (comprised by <a href="http://kzok.radio.com/" target="_blank">KZOK.FM</a>, <a href="http://kmps.radio.com/" target="_blank">KMPS.FM</a>, <a href="http://jackseattle.radio.com/" target="_blank">JACK.FM</a>,  and <a href="http://kptk.cbslocal.com/" target="_blank">AM1090</a>)  recognizes  and embraces the digital evolution of our media.  Locally  and  nationally, their network employs a progressive perspective on   multi-media stratagems and 360 solutions.  Social media rests at the   epicenter of our digital focus.  Listeners are encouraged to blog,   tweet, and facebook with his/her favorite on-air personalities, upload   audio/visual content, share music, and much more. Follow them on   Twitter: <a href="http://twitter.com/1025KZOK" target="_blank">@1025KZOK</a> and  <a href="http://smcseajune.eventbrite.com/941KMPS" target="_blank">@941KMPS</a></p>
<p><span><img src="http://eventbrite-s3.s3.amazonaws.com/eventlogos/1151878/tunglelogo.gif" alt="" width="200" height="94" /></span></p>
<p><strong><a href="http://www.tungle.me/Home/" target="_blank">Tungle.me</a> </strong>makes   scheduling meetings easy&#8211;across organizations, calendar systems, and   time zones.  Tungle.me is a free personal scheduling application that   eliminates costly double bookings, time zone mishaps, and the endless   back and forth of finding a time to meet.  <a href="http://www.tungle.me/Home/" target="_blank">Tungle.me</a> synchronizes with leading online calendar  systems and does not require  registration. Follow them on Twitter:  @TungleRocks</p>
<div><strong><br />
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		<title>Security and Social Media: An Interview with Security Expert Christopher Burgess</title>
		<link>http://smcseattle.com/security-and-social-media-an-interview-with-security-expert-christopher-burgess/</link>
		<comments>http://smcseattle.com/security-and-social-media-an-interview-with-security-expert-christopher-burgess/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 06:06:13 +0000</pubDate>
		<dc:creator>JenCabala</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[christopher burgess]]></category>
		<category><![CDATA[SMC Seattle]]></category>
		<category><![CDATA[social media club]]></category>
		<category><![CDATA[social media club seattle]]></category>
		<category><![CDATA[social media security]]></category>
		<category><![CDATA[Social Media Security Threats]]></category>
		<category><![CDATA[twitter seattle]]></category>

		<guid isPermaLink="false">http://smcseattle.com/?p=1121</guid>
		<description><![CDATA[Social Media allows you to engage in conversations with users, build your brand and drive customers to buy.  But with every great opportunity comes problems &#8212; from careless employees to criminals looking to exploit weaknesses.
Christopher Burgess, Senior Security Advisor
Christopher Burgess has been studying security and its role in social media as part of his job [...]]]></description>
			<content:encoded><![CDATA[<p>Social Media allows you to engage in conversations with users, build your brand and drive customers to buy.  But with every great opportunity comes problems &#8212; from careless employees to criminals looking to exploit weaknesses.</p>
<div id="attachment_1133" class="wp-caption alignleft" style="width: 158px"><img class="size-full wp-image-1133" title="ChristopherBurgess" src="http://smcseattle.com/wp-content/uploads/2010/06/ChristopherBurgess.png" alt="Christopher Burgess, Senior Security Advisor" width="148" height="197" /><p class="wp-caption-text">Christopher Burgess, Senior Security Advisor</p></div>
<p><a href="http://twitter.com/burgessct" target="_blank">Christopher Burges</a><a href="http://twitter.com/burgessct" target="_blank">s</a> has been studying security and its role in social media as part of his job as Senior Security Advisor to Cisco.  He says he became interested in the topic when he saw how criminals were using the online environment to their advantage.</p>
<p><strong>&#8220;If businesses and individuals understand how their information may be used by an individual with malevolent intent, they can appropriately adjust,</strong><strong>&#8220;</strong> says Burgess.  &#8221;I help with the understanding. It is one of the reasons I volunteered for, and am a member of the Washington State Attorney General’s Internet Safety Taskforce.</p>
<p><strong>Burgess will be speaking on how businesses and teams can create policies that minimize risk to their company while making sure they are asking the right questions of their IT team.</strong> He will offer tips, best practices and case studies.  If you are a business owner, marketer, PR consultant, or brand manager, you won&#8217;t want to miss this presentation. <strong>We are anticipating another sold-out event, so be sure to </strong><a href="http://smcseajune.eventbrite.com/"><strong>register soon!</strong></a></p>
<p>Before his talk we caught up with Burgess to ask him a few questions.</p>
<p><em><strong>What are the biggest security threats posed by social media to businesses?</strong></em></p>
<p>I’ll share two which are top of my mind for me at this time, but do understand, as we move forward on the timeline and new methodologies evolve so do new threats.</p>
<ol>
<li>Not having a social media handbook or guide which educates your employees on how social media is to be used in support of the business internally and externally</li>
<li>Data migration to uncontrolled environments</li>
</ol>
<p><em><strong>You mention that writing a company social media handbook is a good thing to do but many company handbooks regarding social media seem to crack down on employee use and completely ignore the possible benefits of having your employees talk about your company. How do you strike a balance?</strong></em></p>
<p>Hopefully there are far fewer iterations of a policy or handbook which lockdown their employees, and more which are created to guide their employees in the use of social media tools both internal and external to the company. Without such the business leaves to interpretation as to how to triage situations and define what and how the company prefers the tools to be used. I think most of us prefer to remove ambiguity and provide our employees with direction and resources to make good decisions.</p>
<p><em><strong>When did you first realize that company security was at risk because of employee use of social media?</strong></em></p>
<p>A great question. Risk is a broadly defined word which can be quantified and defined in a variety of ways.</p>
<p>So let me give you two examples and I’ll hit on these and a few more during the presentation.</p>
<p>The first I’ll take right out chapter one of my book “Secrets Stolen, Fortunes Lost.”  The “The Tale of the Targeted Trojan” discusses a case which demonstrated how the confluence of physical and technical surveillance conducted by those with criminal intent allowed for the creation of a one-off piece of malware which was specifically designed to extract competitive data from an unsuspecting business and did so across a number of international borders.  The surveillance included the mining and observation of the information the unsuspecting business and their employees had placed online and thus was available for harvest.  A number of companies were successfully targeted and lost a host of information.  The different types of information included intellectual property, go to market plans, customer data, personnel data, etc.</p>
<p>The second has to do with taking internal data and exposing it externally.  Specifically, I witnessed, from afar, a company in the healthcare industry take their internal coordination of their patient records and services and organically migrate the coordination to a convenient external environment which gave them connectivity in such a way that their internal infrastructure did not.  Unfortunately, the external environment wasn’t designed with the level of security required by regulatory directive.</p>
<p><em><strong>What different security issues do small companies face compared to large ones?</strong></em></p>
<p>Small companies by definition have more limited resources than larger ones and thus don’t readily have the infrastructure or head-count to throw at the issue, but other than the resource difference, the issues are identical.  They still have their data, their customer data, their intellectual property and trade secrets and their brand to protect, the differences is scale.</p>
<p><em><strong>Are there technical security issues business owners and managers should be discussing with their IT team?</strong></em></p>
<p>Absolutely.  Both large and small companies should be discussing how a given technological implementation meets the business needs, while also conforming with the company’s information security policies and regulatory guidelines.  Lets return to my prior example of the company which had an organic migration to a third-party environment for the purposes of doing their job in a more collaborative and coordinated manner.  It would appear the intent was noble, but it also appears that the security and privacy regime surrounding that environment were not fully understood.  It is this understanding that I believe are amongst the most important to be discussing with those providing IT.</p>
<p><em><strong>Why should people come see you speak? &#8212; Why is your talk so important?</strong></em></p>
<p>Those who are able to attend should take away a perspective and context which they may not have given much thought too previously.   There is no turning back time nor the tide, the evolution of social media is continuing, and we are all participants, keeping our businesses, ourselves and our families safe and secure is what this talk is about – that’s important.</p>
<p><em><strong>Any last thoughts?</strong></em></p>
<p>I do enjoy sharing information and am very much looking forward to the event on the 29th of June when I will be amongst my friends, family, and colleagues within the Social Media Club of Seattle, a club which I am a member.  I hope this is just the beginning of this conversation.</p>
<h2>See Christopher Burgess at our June Event:</h2>
<p>Date – <strong>June 29, 2010</strong><br />
Time –<strong> <strong>6-9 p.m.<br />
</strong></strong>Tickets –<strong> <strong>$15 includes two drinks and appetizers</strong></strong><br />
<strong><strong> </strong></strong>Location –<strong> <a href="http://www.415westlake.com">415 Westlake</a></strong> &#8211; 415 Westlake Ave. N. Seattle, Washington  98109<br />
<strong>Register Now</strong> - <a href="http://smcseajune.eventbrite.com/">http://smcseajune.eventbrite.com/</a></p>
<p><strong><span>(Complimentary on-site parking available)</span></strong></p>
<p><strong><span>Thank you to sponsors CBS Radio Seattle and <a href="http://www.tungle.me/Home/" target="_blank">Tungle.me</a></span></strong></p>
<p><strong><span><br />
</span></strong></p>
<h2><span>More About Christopher Burgess:</span></h2>
<p>Christopher Burgess is a senior security advisor to the chief security officer of Cisco, where he focuses on intellectual property strategies. Additionally, Christopher leads the Global Investigative Support team, the Government Security Office, and the Global Threat Analysis team. Burgess co-authored the book &#8220;Secrets Stolen, Fortunes Lost, Preventing Intellectual Property Theft and Economic Espionage in the 21st Century&#8221; (Syngress, March 2008). In December 2009, <em>The</em> <em>Huffington Post</em> published his piece <em>&#8220;</em>A Common Sense Approach to Social Media.&#8221; Follow Christopher Burgess on Twitter: <a href="http://twitter.com/burgessct" target="_blank">@burgessc</a><a href="http://twitter.com/burgessct" target="_blank">t</a> and Cisco: <span style="color: #0000ff;"><span style="text-decoration: underline;"><a href="http://twitter.com/CiscoSystems">http://twitter.com</a></span><a href="http://twitter.com/CiscoSystems">/CiscoSystems</a></span></p>
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		<title>SMC Seattle June Event: Social Media and Security</title>
		<link>http://smcseattle.com/smc-seattle-june-event-social-media-and-security/</link>
		<comments>http://smcseattle.com/smc-seattle-june-event-social-media-and-security/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 17:07:15 +0000</pubDate>
		<dc:creator>JenCabala</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[christopher burgess]]></category>
		<category><![CDATA[internet security]]></category>
		<category><![CDATA[SMC Seattle]]></category>
		<category><![CDATA[social media club seattle]]></category>
		<category><![CDATA[social media security]]></category>

		<guid isPermaLink="false">http://smcseattle.com/?p=1085</guid>
		<description><![CDATA[Thanks to the pervasiveness of  social media, interactions between companies and customers are happening  in an increasingly public ecosystem. As with every period of change, we  need to learn how to effectively leverage the new mediums and tools at our disposal. We  also need to learn how to maintain the security [...]]]></description>
			<content:encoded><![CDATA[<p>Thanks to the pervasiveness of  social media, interactions between companies and customers are happening  in an increasingly public ecosystem. As with every period of change, we  need to learn how to effectively leverage the new mediums and tools at our disposal. We  also need to learn how to maintain the security and integrity of our  brands and companies.</p>
<p>Join us on June 29 as speaker <a href="http://twitter.com/burgessct" target="_blank">Christopher Burges</a><a href="http://twitter.com/burgessct" target="_blank">s</a> offers his preferred practices and cautionary tales from his role as  senior security advisor at Cisco.</p>
<p>When done right, says Burgess, social media  allows you to engage in dynamic conversations with users, build brand  equity, improve your solutions, and drive customers to purchase and  adopt. But beware of the dark side, as employee behavior can cast a poor  light on your company and put the integrity of your brand&#8217;s reputation,  network, and IP at risk.</p>
<p>If you are a business owner, marketer, PR consultant, or brand manager,  you won&#8217;t want to miss this presentation. We are anticipating another  sold-out event, so be sure to <strong><a href="http://smcseajune.eventbrite.com/">register soon!</a></strong></p>
<h2><span><strong><span style="color:  #000080;"><strong><span style="text-decoration: underline;"><strong><span style="text-decoration: underline;">June event details:</span></strong></span></strong></span></strong></span><span> </span><span><strong><span style="color:  #000080;"> </span></strong></span><span><strong><span style="color:  #000080;"> </span></strong></span></h2>
<p>Date – <strong>June 29, 2010</strong><br />
Time –<strong> <strong>6-9  p.m.<br />
</strong></strong>Tickets –<strong> <strong>$15 includes two drinks and appetizers</strong></strong><br />
<strong><strong> </strong></strong>Location –<strong> <a href="http://www.415westlake.com">415 Westlake</a></strong> &#8211; 415 Westlake  Ave. N. Seattle, Washington  98109<br />
<strong>Register Now</strong> &#8211; <a href="http://smcseajune.eventbrite.com/">http://smcseajune.eventbrite.com/</a></p>
<p><strong><span>(Complimentary  on-site parking available)</span></strong></p>
<h2><span style="color: #000080;"> <strong>About our speaker:</strong></span><span style="color: #000080;"> </span></h2>
<p>Christopher Burgess is a senior  security advisor to the chief security officer of Cisco, where he  focuses on intellectual property strategies. Additionally, Christopher  leads the Global Investigative Support team, the Government Security  Office, and the Global Threat Analysis team. Burgess co-authored the  book &#8220;Secrets Stolen, Fortunes Lost, Preventing Intellectual Property  Theft and Economic Espionage in the 21st Century&#8221; (Syngress, March  2008). In December 2009, <em>The</em> <em>Huffington Post</em> published his piece <em>&#8220;</em>A Common Sense Approach to Social Media.&#8221; Follow Christopher  Burgess on Twitter: <a href="http://twitter.com/burgessct" target="_blank">@burgessc</a><a href="http://twitter.com/burgessct" target="_blank">t</a> and Cisco: <span style="color: #0000ff;"><span style="text-decoration: underline;"><a href="http://twitter.com/CiscoSystems">http://twitter.com</a></span><a href="http://twitter.com/CiscoSystems">/CiscoSystems</a></span></p>
<p><span style="color: #0000ff;"><br />
</span></p>
<h2><strong><span style="color: #000080;">Thank you to our sponsors: CBS Radio  and Tungle.me!</span></strong></h2>
<p><img src="http://eventbrite-s3.s3.amazonaws.com/eventlogos/1151878/cbsradiologo.jpg" alt="" width="200" height="60" /><strong> </strong></p>
<p><span><span style="color: #000080;"><strong> </strong></span><strong> </strong></span><strong>CBS  Radio</strong>, Seattle (comprised by <a href="http://kzok.radio.com/" target="_blank">KZOK.FM</a>, <a href="http://kmps.radio.com/" target="_blank">KMPS.FM</a>, <a href="http://jackseattle.radio.com/" target="_blank">JACK.FM</a>, and <a href="http://kptk.cbslocal.com/" target="_blank">AM1090</a>) recognizes  and embraces the digital evolution of our media.  Locally and  nationally, their network employs a progressive perspective on  multi-media stratagems and 360 solutions.  Social media rests at the  epicenter of our digital focus.  Listeners are encouraged to blog,  tweet, and facebook with his/her favorite on-air personalities, upload  audio/visual content, share music, and much more. Follow them on  Twitter: <a href="http://twitter.com/1025KZOK" target="_blank">@1025KZOK</a> and <a href="http://smcseajune.eventbrite.com/941KMPS" target="_blank">@941KMPS</a></p>
<p><span><img src="http://eventbrite-s3.s3.amazonaws.com/eventlogos/1151878/tunglelogo.gif" alt="" width="200" height="94" /></span></p>
<p><strong><a href="http://www.tungle.me/Home/" target="_blank">Tungle.me</a> </strong>makes  scheduling meetings easy&#8211;across organizations, calendar systems, and  time zones.  Tungle.me is a free personal scheduling application that  eliminates costly double bookings, time zone mishaps, and the endless  back and forth of finding a time to meet.  <a href="http://www.tungle.me/Home/" target="_blank">Tungle.me</a> synchronizes with leading online calendar systems and does not require  registration. Follow them on Twitter: @TungleRocks</p>
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		<title>SMC Seattle&#8217;s April Ed Event</title>
		<link>http://smcseattle.com/smc-seattles-april-ed-event/</link>
		<comments>http://smcseattle.com/smc-seattles-april-ed-event/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 22:28:04 +0000</pubDate>
		<dc:creator>Maya</dc:creator>
				<category><![CDATA[SMCSeattleEd]]></category>
		<category><![CDATA[April]]></category>
		<category><![CDATA[SMC Seattle Ed]]></category>
		<category><![CDATA[social media club seattle]]></category>

		<guid isPermaLink="false">http://smcseattle.com/?p=1023</guid>
		<description><![CDATA[You could be a master at social media marketing, but is there a lot more you can do by optimizing your presence and content in the social media space?]]></description>
			<content:encoded><![CDATA[<p>You could be a master at social media marketing, but is there a lot more you can do by optimizing your presence and content in the social media space?</p>
<p><strong>Social content that your search engine cannot find is such a big lost opportunity. </strong></p>
<p>As we get more active in Social Media, we all need to understand how to leverage that into online marketing for ourselves and our businesses.<strong> </strong></p>
<p><strong> </strong></p>
<p>SMCSeattle Ed (read more about our <a href="http://smcseattle.com/introducing-smcseattle-ed/">SMCSea Ed Series here</a> ), is bringing some wonderfully smart and respected individuals from the field of Internet marketing, so you can learn all about  <strong>integrating Internet Marketing tactics along with the Social Media efforts for you and your business.</strong> Come and learn, ask tough questions and engage with some of the brightest minds and speakers in the field of Internet Marketing.</p>
<p>Jenny Dibble from SearchMarketMe, Lurie from Conversation Marketing and Rand Fishkin from SEOMoz  will lead the discussion .<strong><br />
<strong> </strong></strong></p>
<p><strong>Details of the event are at &#8211; <a href="http://smcseaedapr2010.eventbrite.com/">http://smcseaedapr2010.eventbrite.com/</a> </strong><strong> </strong></p>
<p><strong> </strong></p>
<p><strong>ABOUT THE SPEAKERS </strong></p>
<p><strong>Jenny Dibble </strong></p>
<p>Jenny Dibble is the owner of <a href="http://www.searchmarketme.com/">SearchMarketMe</a>, a national online marketing training, software and support organization based out of Issaquah WA. Since 2007, she has helped hundreds of small businesses leverage the internet to reach customers in creative and economical ways and conducts training regularly on all aspects of online marketing. She (happily) currently doesn’t have free time for much of anything since the birth of her two-month-old son, Owen.</p>
<p><strong>Ian Lurie </strong></p>
<p>Ian Lurie is Chief Marketing Curmudgeon and President at Portent Interactive, a firm he started in 1995.Portent is a full-service internet marketing company whose services include SEO, SEM and strategic consulting.<br />
In his spare time he rants and writes at <a href="http://conversationmarketing.com/">www.conversationmarketing.com.</a><br />
Ian recently co-published the Web Marketing for Dummies All In One Desk Reference. In it, he wrote the sections on SEO, blogging, social media and web analytics. He&#8217;s the author of Conversation Marketing, the blog (at www.conversationmarketing.com) and the book by the same name.</p>
<p><strong>Rand Fishkin </strong></p>
<p>Rand Fishkin is the CEO &amp; Co-Founder of <a href="http://www.seomoz.org/">SEOmoz</a>, a leader in the field of search engine optimization tools, resources &amp; community. In 2009, he co-authored the <a href="http://www.artofseobook.com/">Art of SEO</a> from O&#8217;Reilly Media and was <a href="http://images.businessweek.com/ss/09/04/0421_best_young_entrepreneurs/6.htm">named</a> among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in <a href="http://seattletimes.nwsource.com/html/businesstechnology/2003980298_brier29.html">The Seattle Times</a>, <a href="http://www.newsweek.com/id/51362">Newsweek</a> and the <a href="http://www.nytimes.com/2008/04/17/fashion/17SKIN.html?ref=business">NY Times</a> among others and keynoted conferences on search around the world. He&#8217;s particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, <a href="http://www.everywhereist.com/">Geraldine</a>.</p>
<p><strong>A SPECIAL THANK YOU TO THE FOLLOWING SUPPORTERS </strong></p>
<p><strong>Sean DeButts &#8211; for hosting the event at BloodCenter</strong></p>
<p>Sean DeButts is the Social Media Coordinator for Puget Sound Blood Center. While working at the Blood Center’s scheduling center, he spent five months writing the plan for the Social Media Program in between calls. The program enables blood donors to use Facebook, MySpace, Twitter and YouTube to organize blood drives, schedule donations and educate friends about the need for blood. Sean has volunteered for Gnomedex 9.0, has spoken about social media at the University of Washington and has been interviewed for TechFlash.com and SeattlePI.com.</p>
<p><strong>Joanna Lord &#8211; for prompt communication and support from the SEOMoz side <img src='http://smcseattle.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  </strong></p>
<p>Joanna Lord is Director of Customer Acquisition &amp; Engagement at SEOmoz.org, where she introduces new online audiences to SEOmoz&#8217;s continuously evolving suite of SEO tools. Prior to SEOmoz, she was an online marketing consultant for small and medium-size businesses in LA &amp; Seattle. She also co-founded her own site, YourJobStop, a meta-engine for job seekers trying to utilize the power of social media when seeking out employment online. She is a regular speaker on a variety of topics, some of which include; paid search marketing, social media marketing, competitive research, and content development.</p>
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		<title>Join Us For Twestival Seattle, Our Official SMC Seattle Event This Month!</title>
		<link>http://smcseattle.com/join-us-for-twestival-seattle-our-official-smc-seattle-event-this-month/</link>
		<comments>http://smcseattle.com/join-us-for-twestival-seattle-our-official-smc-seattle-event-this-month/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 00:13:31 +0000</pubDate>
		<dc:creator>JenCabala</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[concern worldwide]]></category>
		<category><![CDATA[Emerald City Trapeze]]></category>
		<category><![CDATA[SMC Seattle]]></category>
		<category><![CDATA[social media club seattle]]></category>
		<category><![CDATA[social media for social good]]></category>
		<category><![CDATA[swedish hospital]]></category>
		<category><![CDATA[Twestival]]></category>
		<category><![CDATA[Twestival Seattle]]></category>

		<guid isPermaLink="false">http://smcseattle.com/?p=1012</guid>
		<description><![CDATA[Have fun, fly through the air, and support children's education at Twestival on March 25th!]]></description>
			<content:encoded><![CDATA[<p>What do you wish for when you close your eyes? A million bucks? The ability to fly? A chance to bring quality education to some of the world&#8217;s poorest children? A chance to attend the largest social media event on the planet?</p>
<p>Good luck on the million bucks part, but guess what: Twestival Seattle has the rest covered!</p>
<p><strong>On Thursday, March 25th thousands of people in cities around the globe will gather face-to-face to use social media for social good at Twestival!</strong> All Twestival gatherings are volunteer-driven, and 100 percent of the event proceeds go directly to Concern Worldwide, an inspiring international humanitarian organization that works to make education more accessible for some of the world’s poorest children. For more information on the history and impact of Twestival, visit:<a href="http://www.twestival.com" target="_blank"> http://twestival.com/</a></p>
<p>So, what about the flying part? We&#8217;re lucky enough to have Emerald City Trapeze in our &#8216;hood, and they&#8217;ve generously offered their space to be the official venue of Twestival! And, thanks to Spring Creek Group for sponsoring the &#8220;air time,&#8221; a few lucky attendees will get the opportunity to &#8216;fly high&#8217; learning trapeze basics. <strong>There are 60 flying spots available and if you&#8217;re interested, please email ShaunaCausey-at-gmail-dot-com.</strong> If you&#8217;re one of the first 50 to respond, you&#8217;ll get a chance to take one or two swings, under the guidance of the talented Emerald City Trapeze instructors,of course. If you&#8217;re not interested in trying it out for yourself, don&#8217;t worry, there will be a professional flying show later in the evening so we can watch the best in the Northwest perform. Most creative Twestival venue ever? We think so! Follow <a href="http://www.twitter.com/twestivalsea" target="_blank">@TwestivalSea</a> for more unfolding updates.</p>
<p>Twestival Seattle Details<br />
Date – Thursday, March 25<br />
Location – <a href="http://emeraldcitytrapeze.com/" target="_blank">Emerald City Trapeze</a> <a href="http://maps.google.com/maps?q=2702+6th+ave.+south,+seattle+wa&amp;oe=utf-8&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a&amp;um=1&amp;ie=UTF-8&amp;hq=&amp;hnear=2702+6th+Ave+S,+Seattle,+WA+98134&amp;gl=us&amp;ei=MdaaS6-rCZOoswOp-_19&amp;sa=X&amp;oi=geocode_result&amp;ct=title&amp;resnum=1&amp;ved=0CAoQ8gEwAA" target="_blank">(2702 6th Avenue South in SODO.)</a><br />
Time – 7:00 – 10:00 pm</p>
<p>Donation Levels –</p>
<p>$30 early bird / $40 regular registration (up to 1 week prior to the event)<br />
$50 bronze donor<br />
$75 silver donor<br />
$100 gold/corporate donor</p>
<p>RSVP here!  <a href="http://bit.ly/twseattle" target="_blank">http://bit.ly/twseattle </a></p>
<p>About Concern Worldwide <a href="http://www.twitter.com/concern" target="_blank">(@Concern)</a>: Concern Worldwide was founded in 1968 to meet the needs of people living in extreme poverty. Concern is a non-governmental, international, humanitarian organization dedicated to the reduction of suffering and working towards the ultimate elimination of poverty. Please follow @concern on Twitter to get a glimpse of their staff tweeting from around the world; including their efforts on the ground in Haiti.</p>
<p>A huge thanks to Swedish Medical Center <a href="http://www.twitter.com/swedish" target="_blank">(@Swedish)</a> for being the PLATINUM Sponsor! Did you know Swedish is turning 100 this year? The original Swedish Hospital opened as a nonprofit in 1910 by Swedish immigrant and surgeon Dr. Nils Johanson. Today, Swedish is Greater Seattle’s largest nonprofit health system. They’re working to improve the health of the community in many ways, including using social media to raise awareness about health issues. Swedish Medical Center not only shares the same acronym as Social Media Club Seattle (we both go by SMC), they are also a big supporter of SMC Seattle and Twestival Seattle. Learn about contests and other fun surprises in store for their 100th birthday by following Swedish online:<br />
<a href="http://www.facebook.com/swedishbabies" target="_blank">@Swedish<br />
Facebook.com/swedishbabies</a><br />
<a href="http://www.youtube.com/swedishseattel" target="_blank">Youtube.com/swedishseattle</a><br />
<a href="http://www.facebook.com/swedishmedicalcenter" target="_blank">Facebook.com/swedishmedicalcenter</a></p>
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		<title>SMC Seattle&#8217;s One Year Anniversary &#8211; Door Tickets!</title>
		<link>http://smcseattle.com/jan2010doortix/</link>
		<comments>http://smcseattle.com/jan2010doortix/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 18:51:28 +0000</pubDate>
		<dc:creator>Veronica Wei Sopher</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[anniversary]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[SMC Seattle]]></category>
		<category><![CDATA[smcsea]]></category>
		<category><![CDATA[social media club seattle]]></category>

		<guid isPermaLink="false">http://smcseattle.com/?p=922</guid>
		<description><![CDATA[by Kevin Urie, President of SMC Seattle
Every one of you has played a big part in making 2009 a great year for SMC Seattle, and we want to see all of you at our anniversary event! So, we are happy to announce that, with the approval of Spitfire Grill to fill the entire place, we [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><em>by <a title="@KevinUrie" href="http://twitter.com/kevinurie" target="_blank">Kevin Urie</a>, President of SMC Seattle</em></p>
<p class="MsoNormal">Every one of you has played a big part in making 2009 a great year for SMC Seattle, and we want to see all of you at our anniversary event! So, we are happy to announce that, with the approval of Spitfire Grill to fill the entire place, we will now be selling tickets at the door for our January event. (150 of them!)</p>
<p class="MsoNormal">This also gives us a great opportunity to raise even more money for the Jolkona project with Technology Access Foundation.</p>
<p class="MsoNormal">Here are the details -<span> </span></p>
<p class="MsoNormal">What: SMC&#8217;s One-Year Anniversary Celebration</p>
<p class="MsoNormal">Where: Spitfire Grill, downtown Seattle 2219 4th Avenue  Seattle,  WA 98121</p>
<p class="MsoNormal">Date: Tuesday, January 26, 2010</p>
<p class="MsoNormal">Time: 6-9 p.m.</p>
<p class="MsoNormal">Cost:<br />
$10 tickets includes 2 drinks and apps http://smcseattlejan.eventbrite.com/ – SOLD OUT! <strong><br />
$5 minimum donation tickets to be sold at the door</strong> (cash/check only &#8211; drinks and food not included)</p>
<p class="MsoNormal">100% of the ticket sales will go to fund one year of specialized science, technology, engineering, and math training for kids (through a Jolkona project with Technology Access Foundation).</p>
<p class="MsoNormal">For more information on the event, please see the original announcement here &#8211; <a href="http://smcseattle.com/jan2010/" target="_self">http://smcseattle.com/jan2010/</a></p>
<p class="MsoNormal">Thanks to our sponsors, <a href="http://seattle.socialcentral.net/" target="_blank">Seattle.SocialCentral.Net</a>, <a href="http://www.spitfireseattle.com/" target="_blank">Spitfire</a> and <a href="http://www.gist.com/index.html" target="_blank">Gist</a>!</p>
<p class="MsoNormal">About Jolkona’s TAF Project and Technology Access Foundation:</p>
<p class="MsoNormal"><a title="http://www.jolkona.org/" href="http://www.jolkona.org/" target="_blank">Jolkona Foundation</a> believes that small amounts of money can change the world. As a 501(c)3 organization, Jolkona addresses problems across the world by connecting people to innovative non-profits and showing one-to-one proof of where the donation money goes. SMC Seattle is supporting them through funding their TAF project.</p>
<p class="MsoNormal"><a title="http://www.techaccess.org/" href="http://www.techaccess.org/" target="_blank">TAF</a> is a Seattle-area non-profit that prepares underserved children of color for success by providing a rigorous and relevant K-12 curriculum. Founded in Seattle in 1996, TAF provides opportunities for urban youth of color to gain necessary skills and education to successfully compete for professional careers in STEM fields (science, technology, engineering and math).</p>
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		<title>Wrap-Up:  Dec. Event with Veronica Belmont</title>
		<link>http://smcseattle.com/wrap-up-dec-event-with-veronica-belmont/</link>
		<comments>http://smcseattle.com/wrap-up-dec-event-with-veronica-belmont/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 18:18:14 +0000</pubDate>
		<dc:creator>JenCabala</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[building community]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[passionate community]]></category>
		<category><![CDATA[SMC Seattle]]></category>
		<category><![CDATA[social media club]]></category>
		<category><![CDATA[social media club seattle]]></category>
		<category><![CDATA[trolls]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Veronica Belmont]]></category>

		<guid isPermaLink="false">http://smcseattle.com/?p=875</guid>
		<description><![CDATA[Thank you to everyone who attended SMC Seattle&#8217;s biggest event yet!  More than 250 of you came out to Redmond to learn more about building community from Veronica Belmont. 
Many of you have asked for access to Veronica&#8217;s slides and she has graciously allowed us to post them here.
Building A Passionate Community
View more presentations from Veronica Belmont.
A big [...]]]></description>
			<content:encoded><![CDATA[<p>Thank you to everyone who attended SMC Seattle&#8217;s biggest event yet!  More than 250 of you came out to Redmond to learn more about building community from Veronica Belmont. </p>
<p>Many of you have asked for access to Veronica&#8217;s slides and she has graciously allowed us to post them here.</p>
<div id="__ss_2687727" style="text-align: left; width: 425px;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="Building A Passionate Community" href="http://www.slideshare.net/veronicabelmont/building-a-passionate-community">Building A Passionate Community</a><object width="425" height="355" data="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=buildinganengagedcommunity-091209231810-phpapp01&amp;stripped_title=building-a-passionate-community" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=buildinganengagedcommunity-091209231810-phpapp01&amp;stripped_title=building-a-passionate-community" /><param name="allowfullscreen" value="true" /></object></div>
<div style="font-family: tahoma,arial; height: 26px; font-size: 11px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/veronicabelmont">Veronica Belmont</a>.</div>
<p>A big thanks to Windows Phone for being the premier sponsor of this month’s event!<br />
<span style="font-size: 0.9em;"><span style="color: #ee6600;"><a href="http://twitter.com/windowsphone" target="_blank">Follow Windows Phone on Twitter</a><br />
<a href="http://www.facebook.com/windowsphone" target="_blank">Follow Windows Phone on Facebook </a><br />
<a href="http://www.youtube.com/user/windowsphone" target="_blank">Follow Windows Phone on YouTube</a></span></span></p>
<p>Thanks also to Alaska Air for being our travel sponsor!<br />
<span style="font-size: 0.9em;"><span style="color: #ee6600;"><a href="http://twitter.com/AlaskaAir" target="_blank">Follow Alaska Air on Twitter</a></span></span></p>
<p>Next month will be SMC Seattle&#8217;s one year anniversary! Although a date has not yet been set, it&#8217;s sure to be a good time and another sold-out event.</p>
<p><strong><em>We&#8217;ll post the details here, but to get notified first</em></strong><a href="http://smcseattle.com/join-us/" target="_blank"><strong><em> sign-up for our email alerts.</em></strong></a></p>
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		<title>SMC Seattle Sprint 4G Party on Dec. 8. No Ticket Needed</title>
		<link>http://smcseattle.com/smcsea-sprint-party/</link>
		<comments>http://smcseattle.com/smcsea-sprint-party/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 17:42:00 +0000</pubDate>
		<dc:creator>Shauna Causey</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[After-Party]]></category>
		<category><![CDATA[SMC Seattle]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media club seattle]]></category>

		<guid isPermaLink="false">http://smcseattle.com/?p=869</guid>
		<description><![CDATA[The next SMC Seattle event is next Tuesday and whether you have a ticket or not, you are invited to join us at the after-party to celebrate the holidays and a great year for the SMC Seattle community! The party is hosted by Sprint 4G and no ticket is needed.
Location:  Desert Fire /  7211 166th [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 12pt; line-height: normal; text-align: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-fareast-font-family: 'Times New Roman';"><span style="font-size: small;">The next SMC Seattle event is next Tuesday and whether you have a ticket or not, you are invited to join us at the after-party to celebrate the holidays and a great year for the SMC Seattle community! The party is hosted by Sprint 4G and no ticket is needed.</span></span></p>
<p><strong>Location:</strong>  Desert Fire /  7211 166th Avenue Northeast / Redmond, WA 98052-7815 / 425-895-1500</p>
<p><strong>Time:</strong> 8:30pm&#8211;11pm  (21+ please)</p>
<p><strong style="mso-bidi-font-weight: normal;">What:</strong> Network with SMC Seattle board members and event attendees. Food and drinks are hosted by Sprint.</p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; line-height: normal; text-align: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><strong style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-fareast-font-family: 'Times New Roman';"><span style="font-size: small;">Sprint 4G:</span></span></strong><span style="color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-fareast-font-family: 'Times New Roman';"><span style="font-size: small;"> There will also be live 4G demos and giveaways from Sprint. The Sprint team will be on-hand to discuss Sprint&#8217;s new-to-Seattle 4G network including live demos of all of the cool wireless, device, gaming, laptop and video applications 4G enables! <br style="mso-special-character: line-break;" /><br style="mso-special-character: line-break;" /></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt; text-align: left;"><span style="color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"><span style="font-size: small;">Everyone who attends SMC Seattle’s after-party will be entered to win one of numerous Sprint 3G/4G combo data cards. For those who attended the SMC Seattle event earlier in the evening, we&#8217;ll be drawing for a Sprint mystery prize. </span><em><span style="font-size: small;">(It&#8217;s not a phone, and you will not receive it until it&#8217;s launched in 2010. The winner will not be disappointed!)</span></em></span></p>
<p>Those without a ticket to attend SMC Seattle&#8217;s 12/8 event are encouraged to attend the after-party, come early and bring your laptop to watch SMC Seattle&#8217;s livestream.</p>
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