SMC Seattle

By Kenji Onozawa

“Can I help?” It doesn’t event take up 140 characters but if you’re a brand, those three simple words can be the difference between success and failure.
In front of a packed crowd on the rooftop of the HL2 offices, customer service was the focus of an amazing discussion among panelists Frank Eliason of [...]

By Kenji Onozawa

Photo by Beth Hughes
The Seattle Mariners are progressive. While some teams in sports are punishing their players for tweeting (and even have gone so far as to ban media from doing it), the Mariners are not just allowing their players to to use social media, they’re embracing it. In fact, so much so that [...]