SMCSeattle Education Series Event 2- Social Media in The Enterprise
Businesses often overlook the value of using social media tools and practices inside an organization. It is time to gather and get educated on how we can use social media within our organizations to connect, enhance and build relationships.
After a very successful first event, SMCSeattle Education Series presents the second session – Social Media in the Enterprise, with a brilliant selection of people – Ethan Yarbrough, Paolo Tosolini and Charl Pearce !
The “Social Media In The Enterprise” talk and panel will take place on Thursday, September 17th, 6 p.m. at Allyis, Inc in Kirkland. It promises to be a very enlightening session, so be sure to register before it fills up!
Why Social Media IN the Enterprise?
As individuals we use social media every day to listen, to connect, to build relationships and build trust. Increasingly, businesses are realizing that they can use social media to achieve these same benefits in their marketing and promotion efforts. Often overlooked, however, are the benefits that a business can experience when it allows social media tools inside the firewall to enhance listening and communication between management and employees, to improve employees’ ability to discover and connect with expertise within the organization, to establish and nurture relationships within the company that foster greater trust, improved knowledge sharing, better collaboration, and faster innovation.
In this session, we’ll look at the changing landscape of the workplace and how social media is both supporting and accelerating those changes. Areas of focus will include:
- Is your organization ready for internal social media? How to tell, how to get ready
- Making the case for internal social media to your management
- Determining ROI for social media applications inside the enterprise
- Three key benefits of social networking behind the firewall
- Integrating internal and external social media strategies
- Examples of internal social media in action
SPEAKERS
Ethan Yarbourgh
As President and Co-Founder of Allyis, Inc. , a consultancy focused on the development and adoption of 2.0 technologies and practices within the Enterprise, Ethan is a social computing thought leader and active participant in the Enterprise 2.0 conversation. Via his Emerging Web Memo blog , Tweets , white papers and speaking engagements, Ethan actively drives conversations around how organizations can leverage and prosper from using social technologies and cultures inside the firewall to foster knowledge management, collaboration and innovation, as well as to contribute to employee morale and retention.
Ethan has been recognized by the Puget Sound Business Journal as one of the region’s “40 Under 40”, an award celebrating rising stars and young entrepreneurs in the business community and was also honored by Western Washington University as a “Young Alumnus of the Year” in 2007. Ethan holds an M.A. in English Literature from Western Washington University and enjoys spending his free time in creative pursuits such as writing and photography.
In this video, Ethan talks a little bit about Enterprise 2.0 as well as the upcoming event!
Paolo Tosolini
Paolo Tosolini is the New Media Business Manager at Microsoft where he focuses on the utilization of social media, online video and enterprise podcasting to foster employee knowledge sharing within the company. Prior to this role, Paolo worked in several other groups at Microsoft, including Enterprise & Partner Group, MSN, and Office, where he managed the Office 2007 partner early adoption program, including more than 500 partner solutions that were developed in time for the software launch. Paolo also blogs and podcasts personally about Italy and travel.
Here is a fun video made by Paolo -
Charl Pearce
Charl is a Product Manager for the Worldwide Partner Group at Microsoft where she focuses on global social media strategy, metrics and the digital marketing lifecycle. She provides internal training on social & digital best practices for various Microsoft segments, global subsidiaries and global partners. Charl is also the founder and lead of the Microsoft Social Media Minds, a cross-group of digital and social thought leaders that drive best practices within Microsoft.
Outside of work, she volunteers her time to educate non profits on implementing social media practices within their digital marketing plan (@SeattleNP). Charl also blogs about fashion and local Seattle events through @Simchababe.
You can find Charl on Twitter at @Simchabe.
We encourage everyone to participate by asking questions ahead of time.
If you want to send questions for the panel in advance, please do so on twitter by saying “Q for @SMCSeattle #SMCSeaEd panel ….”
Special thanks to Allyis for sponsoring the space for the event!
