SMC Seattle June Event: Social Media and Security
Thanks to the pervasiveness of social media, interactions between companies and customers are happening in an increasingly public ecosystem. As with every period of change, we need to learn how to effectively leverage the new mediums and tools at our disposal. We also need to learn how to maintain the security and integrity of our brands and companies.
Join us on June 29 as speaker Christopher Burgess offers his preferred practices and cautionary tales from his role as senior security advisor at Cisco.
When done right, says Burgess, social media allows you to engage in dynamic conversations with users, build brand equity, improve your solutions, and drive customers to purchase and adopt. But beware of the dark side, as employee behavior can cast a poor light on your company and put the integrity of your brand’s reputation, network, and IP at risk.
If you are a business owner, marketer, PR consultant, or brand manager, you won’t want to miss this presentation. We are anticipating another sold-out event, so be sure to register soon!
June event details:
Date – June 29, 2010
Time – 6-9 p.m.
Tickets – $15 includes two drinks and appetizers
Location – 415 Westlake – 415 Westlake Ave. N. Seattle, Washington 98109
Register Now – http://smcseajune.eventbrite.com/
(Complimentary on-site parking available)
About our speaker:
Christopher Burgess is a senior security advisor to the chief security officer of Cisco, where he focuses on intellectual property strategies. Additionally, Christopher leads the Global Investigative Support team, the Government Security Office, and the Global Threat Analysis team. Burgess co-authored the book “Secrets Stolen, Fortunes Lost, Preventing Intellectual Property Theft and Economic Espionage in the 21st Century” (Syngress, March 2008). In December 2009, The Huffington Post published his piece “A Common Sense Approach to Social Media.” Follow Christopher Burgess on Twitter: @burgessct and Cisco: http://twitter.com/CiscoSystems
Thank you to our sponsors: CBS Radio and Tungle.me!
CBS Radio, Seattle (comprised by KZOK.FM, KMPS.FM, JACK.FM, and AM1090) recognizes and embraces the digital evolution of our media. Locally and nationally, their network employs a progressive perspective on multi-media stratagems and 360 solutions. Social media rests at the epicenter of our digital focus. Listeners are encouraged to blog, tweet, and facebook with his/her favorite on-air personalities, upload audio/visual content, share music, and much more. Follow them on Twitter: @1025KZOK and @941KMPS
Tungle.me makes scheduling meetings easy–across organizations, calendar systems, and time zones. Tungle.me is a free personal scheduling application that eliminates costly double bookings, time zone mishaps, and the endless back and forth of finding a time to meet. Tungle.me synchronizes with leading online calendar systems and does not require registration. Follow them on Twitter: @TungleRocks
