Comments on: Recap: May Event “How to Call BS on a Social Media Guru (With Video!)

By: cottage copy » Friday Roundup: Shoes, The Demise of the Guru, and Free Consulting

Fri, 25 Jun 2010 12:36:06 +0000

[...] This video is provided by Laura, but hits on an issue that I also see all over the place online. If you’re going to call yourself a guru, you’d damn well better be able to prove that you are actually qualified for that title. While this video is awesome, it’s also an hour long, so be warned that you will be sucked in and might need to budget some time if you want to watch the whole thing. [...]

By: KiKi L'Italien

KiKi L'Italien — Mon, 21 Jun 2010 17:09:37 +0000

Scott Berkun is that person who seems to rain on your parade, only to help you make it even better when the sun comes out. “It’s not science…it’s hypothesis with some data,” makes me cheer. I love how Scott (who I would consider part of the “social media elite”) doesn’t shy away from calling out people for keeping secrets and not being transparent with their social media process and outcomes. Many of us are good at what we’re doing with social media, but until we’re able to share how to replicate what we did, we should hold off on being too self-aggrandizing. That said, Brian Solis’ book Engage! actually goes into greater detail about how to establish a solid plan and set up metrics for social media initiatives than maybe any other book I’ve read on social media; so I would add him to the Dan Zarella “they know what they’re talking about” category. Thanks for sharing this preso!

By: (Video) How to Call BS on Social Media Gurus « Scott Berkun

(Video) How to Call BS on Social Media Gurus « Scott Berkun — Wed, 16 Jun 2010 22:02:49 +0000

[...] to the folks at SMC Seattle, the video from last month’s talk is now [...]

By: Bozo Jones

Bozo Jones — Sun, 06 Jun 2010 23:56:00 +0000

The title slide has a typo – should be guru, not gurus.