http://smcseattle.com/how-drew-olanoff-started-blamedrewscancer/ If you get it, share it Tue, 17 Jan 2012 09:14:18 +0000 hourly 1 http://wordpress.org/?v=3.1 http://smcseattle.com/how-drew-olanoff-started-blamedrewscancer/comment-page-1/#comment-17757 Social Media for Social Good: Key Takeaways from SMC Seattle Education Session Thu, 14 Apr 2011 20:38:42 +0000 http://smcseattle.com/?p=499#comment-17757 [...] BlameDrewsCancer – Drew Olanoff was diagnosed with Hodgkins Lymphoma on May 20th, 2009. Though such a diagnosis can be “isolating”, as Jennifer Cabala points out in her interview with him, Drew found a way to use his diagnosis to raise awareness and donations for cancer research through social media. He’s now partnered with LIVESTRONG and 23andMe. Anytime you tweet blame for something on Drew’s cancer and include the hashtags #blamedrewscancer and #23andMe, 23andMe donates a dollar to the LIVESTRONG foundation. Sample takeaway: “Real connections come out of real communications. If you’re fake and you tweet or blog about stuff that is just to get your career further…you’ve lost.” [...] [...] BlameDrewsCancer – Drew Olanoff was diagnosed with Hodgkins Lymphoma on May 20th, 2009. Though such a diagnosis can be “isolating”, as Jennifer Cabala points out in her interview with him, Drew found a way to use his diagnosis to raise awareness and donations for cancer research through social media. He’s now partnered with LIVESTRONG and 23andMe. Anytime you tweet blame for something on Drew’s cancer and include the hashtags #blamedrewscancer and #23andMe, 23andMe donates a dollar to the LIVESTRONG foundation. Sample takeaway: “Real connections come out of real communications. If you’re fake and you tweet or blog about stuff that is just to get your career further…you’ve lost.” [...]

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