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	<title>SMC Seattle &#187; SMCSeattleEd</title>
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		<title>How To Market to Moms? Brands and Bloggers &#8211; An SMCSeattleEd event Recap</title>
		<link>http://smcseattle.com/how-to-market-to-moms-brands-and-bloggers-an-smcseattleed-event-recap/</link>
		<comments>http://smcseattle.com/how-to-market-to-moms-brands-and-bloggers-an-smcseattleed-event-recap/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 22:19:24 +0000</pubDate>
		<dc:creator>Maya</dc:creator>
				<category><![CDATA[SMCSeattleEd]]></category>

		<guid isPermaLink="false">http://smcseattle.com/?p=1553</guid>
		<description><![CDATA[Last week we had an incredibly successful SMCSeattleEd event with brilliant panelists &#8211; Jenni Hogan, Jyl Patee, Leslie Flinger, Stephanie Robinett and Carol Schiller. The event was moderated by Maya Bisineer and Giyen Kim.  from CoolMom was our special guest. The event was hosted by the wonderful people at Banyan Branch. Everything came together wonderfully!

Kicking [...]]]></description>
			<content:encoded><![CDATA[<p>Last week we had an incredibly successful SMCSeattleEd event with brilliant panelists &#8211; Jenni Hogan, Jyl Patee, Leslie Flinger, Stephanie Robinett and Carol Schiller. The event was moderated by Maya Bisineer and Giyen Kim.  from CoolMom was our special guest. The event was hosted by the wonderful people at Banyan Branch. Everything came together wonderfully!</p>
<p><a href="http://smcseattle.com/wp-content/uploads/2011/06/255678_10150221749132628_795427627_7214483_5096407_n.jpg"><img class="alignnone size-medium wp-image-1559" title="255678_10150221749132628_795427627_7214483_5096407_n" src="http://smcseattle.com/wp-content/uploads/2011/06/255678_10150221749132628_795427627_7214483_5096407_n-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p><em>Kicking it off!</em></p>
<p><a href="http://smcseattle.com/wp-content/uploads/2011/06/248863_10150221748802628_795427627_7214476_4483489_n.jpg"><img class="alignnone size-medium wp-image-1560" title="248863_10150221748802628_795427627_7214476_4483489_n" src="http://smcseattle.com/wp-content/uploads/2011/06/248863_10150221748802628_795427627_7214476_4483489_n-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p><em>It was a great crowd!</em></p>
<p><a href="http://smcseattle.com/wp-content/uploads/2011/06/249597_10150221749507628_795427627_7214491_2469261_n.jpg"><img class="alignnone size-medium wp-image-1561" title="249597_10150221749507628_795427627_7214491_2469261_n" src="http://smcseattle.com/wp-content/uploads/2011/06/249597_10150221749507628_795427627_7214491_2469261_n-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p><em>Terri Glaberson, Executive Director of CoolMom.org, was our special guest of the night</em></p>
<p><a href="http://smcseattle.com/wp-content/uploads/2011/06/253546_10150221745652628_795427627_7214419_3939541_n.jpg"><img class="alignnone size-medium wp-image-1562" title="253546_10150221745652628_795427627_7214419_3939541_n" src="http://smcseattle.com/wp-content/uploads/2011/06/253546_10150221745652628_795427627_7214419_3939541_n-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p><em>The panelists and moderators! Read Leslie&#8217;s post below and you will figure out where she was when we took the picture.</em></p>
<p><em>BIG THANKS to <a href="http://twitter.com/jenzug">@Jenzug</a> for these pictures! You can see all of the <a href="http://www.facebook.com/media/set/?set=a.10150221744857628.345145.795427627&amp;l=d2b4d2a668">pictures HERE</a></em></p>
<p>The biggest takeaway from the event was build relationships and invest in them.Brands and bloggers should have conversations, take risks and learn over time.</p>
<p>Here are some great recaps of the event -</p>
<p>1. <a href="http://www.missionhotmama.com/2011/06/kelly-hi-meet-my-new-friend-brand-signed-blogger/">Jenni Hogan&#8217;s MissionHotMama </a></p>
<p>2. <a href="http://mrs.flinger.us/index.php?/blog/blog_permalink/when_mommy_bloggers_and_brands_connect_in_seattle">Leslie Flinger&#8217;s humorous recap </a></p>
<p>3. <span style="font-size: 15px;">Othmane Rahmouni captures <a href="http://lovop.com/en/lessons-for-how-to-use-social-media-to-market-to-moms/">6 lessons on how to market to moms</a></span></p>
<p>4. Banyan Branch <a href="http://www.banyanbranch.com/social-blog/recap-smc-seattle-education-event-moms-brands-bloggers">saved our twitter stream</a> &#8211; so do not fret if you missed the event. Catch the tweets here!</p>
<p>Thanks to all of you that came out. Special thanks to Banya Branch for hosting &#8211; especially JessEstrada for being so graciousand helpful! The event was full of fun, learning and friendships made.</p>
<p>Thank you all for coming!!</p>
<p><strong>About our Sponsor</strong> &#8211;  <a href="http://www.banyanbranch.com/" target="_blank">Banyan Branch</a> is a leading full-service social media marketing agency based in Seattle. Its social savvy team is comprised of key experience and expertise from the media, technology, education, consumer product, e-commerce, political and non-profit arenas. With social strategy plans, comprehensive social research and analytical reports, rich engagement and interactive campaigns, Banyan takes its clients&#8217; business objectives and creates dynamic, cutting-edge social experiences that delivers on those objectives.</p>
<p>Here are the speakers one more time -</p>
<p><strong><span style="font-size: medium;">ABOUT THE SPEAKERS </span></strong></p>
<p><strong><span style="color: #000000; font-size: medium;">Jyl Patee, Founder, MomitForward</span></strong></p>
<p>J<span style="color: #000000;">yl Johnson Pattee is the founder of <a href="http://momitforward.com/gno">Mom It Forward</a>, a media company and online community, and the popular Girls’ Night Out (#gno) Twitter parties where women and brands connect weekly 140 characters at a time. She is also the co-organizer of the <a href="http://evoconference.com/">evo Conference</a>. Companies and organizations have engaged Jyl for her social media expertise and her ability to bring a brand into the online conversation in a fun, meaningful, and influential manner. Offline, Jyl is a mom to two boys; loves large amounts of cheese, dancing, and traveling; and lives in the beautiful Rocky Mountains.</span></p>
<p><strong><span style="color: #000000; font-size: medium;">Jenni Hogan, KIRO-7 &amp;  MissionHotMama</span></strong></p>
<p>Jenni Hogan is the traffic anchor on KIRO-7 in Seattle and founder of MissionHotMama.com &#8211; an online community that is all about inspiring us to release our inner hotness, kick booty in life and shine. She is currently the most followed local TV anchor on Twitter in the nation and uses her online platform to empower her followers to better themselves and to help others. <a href="http://www.missionhotmama.com/">Mission Hot Mama</a> is a technologically savvy community that reacts when there is a call to action. In the last three months this supportive community has come together online through tweetups and votes to raise more than 25,000 items for Northwest babies in need, along with $80,000 worth of maternity bras for local non-profit Within Reach. You can connect with Jenni by following her on twitter at @jennihogan.</p>
<p><span style="font-size: medium;"><strong>Leslie Flinger, Developer, EllisLab</strong><br />
</span></p>
<p>Leslie Flinger has been part of the blogging and development community since installing Moveable Type for a graduate project back in 2003. Since then she’s taught Web Design, Programming and Applications both online and in-seat. She started freelance web work in 2004 after graduating from Western Washington University with a Masters in Information Technology where she bucked the system and studied PHP instead of Java. She calls herself &#8221;Mommy blogger on the side&#8221;. Leslie has worked with a number of brands including Nintendo in the recent past.</p>
<p><strong> C<span style="font-size: medium;">arol Schiller , Social Media Director, Cozi</span></strong></p>
<p>Carol Schiller is the Social Media Director at Cozi, where she earns her keep by getting and keeping millions of moms wildly happy and excited about their family calendars and lists. Before getting hooked on the world of online marketing to women, Carol spent over 10 years marketing and licensing branded fashion for companies including Kenneth Cole, Ralph Lauren Footwear, and Anne Klein.</p>
<p>You can follow Carol on Twitter @Cozifamily and @CarolSchiller, and read her blog at<a href="http://www.carolschiller.com/blog" target="_blank">http://www.carolschiller.com/blog</a>. A mom of 3 who is originally from the East Coast, Carol now lives in a suburb of Seattle.</p>
<p><strong><span style="color: #000000; font-size: medium;">Stephanie Robinett, Director, Communications, </span><span style="color: #000000; font-size: medium;">AllRecipes</span></strong></p>
<p>Since starting at Allrecipes.com in October 2009, Stephanie has helped implement a number of social campaigns that have allowed community members, and bloggers to participate with each other and the Allrecipes brand in a more engaging way. Campaigns such as the <a href="http://www.google.com/search?q=Allrecipes+Thanksgiving+Webcast&amp;rls=com.microsoft:en-us&amp;ie=UTF-8&amp;oe=UTF-8&amp;startIndex=&amp;startPage=1">Live Thanksgiving Webcast</a>,<a href="http://www.google.com/search?hl=en&amp;rls=com.microsoft%3Aen-us&amp;q=Allrecipes+Cookie+Countdown+for+the+Troops&amp;aq=f&amp;aqi=&amp;aql=&amp;oq=&amp;gs_rfai=">Cookie Countdown for the troops</a> and the most recent “<a href="http://www.allrecipes.tv/channel_whatscooking.html">Allrecipes.com What’s Cooking</a>?” have opened the doors for Allrecipes Community Members and mom and food bloggers alike to become an even bigger part of the Allrecipes story.</p>
<p>Previous to Allrecipes.com, Stephanie managed Public Relations in support of products, events, holiday promotions and customer experience at Amazon.com. Prominent social campaigns she has worked on include <a href="http://www.google.com/search?q=Amazon+%22Customers+Vote%22&amp;hl=en&amp;tbo=s&amp;rls=com.microsoft:en-us&amp;prmdo=1&amp;start=0&amp;sa=N">Amazon Customers Vote</a>, <a href="http://www.google.com/search?hl=en&amp;tbo=p&amp;rls=com.microsoft%3Aen-us&amp;tbs=blg%3A1&amp;q=Amazon.com+%22Holiday+Customer+Review+Team%22&amp;aq=f&amp;aqi=&amp;aql=&amp;oq=&amp;gs_rfai=">Holiday Customer Review Team</a>, <a href="http://www.google.com/search?hl=en&amp;rls=com.microsoft:en-us&amp;q=%22Three%20Wolf%20Moon%22%20Stephanie%20Robinett&amp;um=1&amp;ie=UTF-8&amp;sa=N&amp;tab=nw">Three Wolf Moon T-Shirt Reviews</a> and the <a href="http://www.google.com/search?q=%22Your%20Amazon%20Ad%20Contest%22&amp;hl=en&amp;rls=com.microsoft:en-us&amp;resnum=1&amp;um=1&amp;ie=UTF-8&amp;tbo=u&amp;tbs=nws:1,sbd:1,blg:1&amp;source=og&amp;sa=N&amp;tab=nb">Your Amazon Ad Contest</a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><span style="color: #000000; font-size: medium;">Special Guest -&gt; Terri </span><span style="font-size: medium;">Glaberson, Executive Director, CoolMom.org</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>SMC Seattle&#8217;s April Ed Event</title>
		<link>http://smcseattle.com/smc-seattles-april-ed-event/</link>
		<comments>http://smcseattle.com/smc-seattles-april-ed-event/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 22:28:04 +0000</pubDate>
		<dc:creator>Maya</dc:creator>
				<category><![CDATA[SMCSeattleEd]]></category>
		<category><![CDATA[April]]></category>
		<category><![CDATA[SMC Seattle Ed]]></category>
		<category><![CDATA[social media club seattle]]></category>

		<guid isPermaLink="false">http://smcseattle.com/?p=1023</guid>
		<description><![CDATA[You could be a master at social media marketing, but is there a lot more you can do by optimizing your presence and content in the social media space?]]></description>
			<content:encoded><![CDATA[<p>You could be a master at social media marketing, but is there a lot more you can do by optimizing your presence and content in the social media space?</p>
<p><strong>Social content that your search engine cannot find is such a big lost opportunity. </strong></p>
<p>As we get more active in Social Media, we all need to understand how to leverage that into online marketing for ourselves and our businesses.<strong> </strong></p>
<p><strong> </strong></p>
<p>SMCSeattle Ed (read more about our <a href="http://smcseattle.com/introducing-smcseattle-ed/">SMCSea Ed Series here</a> ), is bringing some wonderfully smart and respected individuals from the field of Internet marketing, so you can learn all about  <strong>integrating Internet Marketing tactics along with the Social Media efforts for you and your business.</strong> Come and learn, ask tough questions and engage with some of the brightest minds and speakers in the field of Internet Marketing.</p>
<p>Jenny Dibble from SearchMarketMe, Lurie from Conversation Marketing and Rand Fishkin from SEOMoz  will lead the discussion .<strong><br />
<strong> </strong></strong></p>
<p><strong>Details of the event are at &#8211; <a href="http://smcseaedapr2010.eventbrite.com/">http://smcseaedapr2010.eventbrite.com/</a> </strong><strong> </strong></p>
<p><strong> </strong></p>
<p><strong>ABOUT THE SPEAKERS </strong></p>
<p><strong>Jenny Dibble </strong></p>
<p>Jenny Dibble is the owner of <a href="http://www.searchmarketme.com/">SearchMarketMe</a>, a national online marketing training, software and support organization based out of Issaquah WA. Since 2007, she has helped hundreds of small businesses leverage the internet to reach customers in creative and economical ways and conducts training regularly on all aspects of online marketing. She (happily) currently doesn’t have free time for much of anything since the birth of her two-month-old son, Owen.</p>
<p><strong>Ian Lurie </strong></p>
<p>Ian Lurie is Chief Marketing Curmudgeon and President at Portent Interactive, a firm he started in 1995.Portent is a full-service internet marketing company whose services include SEO, SEM and strategic consulting.<br />
In his spare time he rants and writes at <a href="http://conversationmarketing.com/">www.conversationmarketing.com.</a><br />
Ian recently co-published the Web Marketing for Dummies All In One Desk Reference. In it, he wrote the sections on SEO, blogging, social media and web analytics. He&#8217;s the author of Conversation Marketing, the blog (at www.conversationmarketing.com) and the book by the same name.</p>
<p><strong>Rand Fishkin </strong></p>
<p>Rand Fishkin is the CEO &amp; Co-Founder of <a href="http://www.seomoz.org/">SEOmoz</a>, a leader in the field of search engine optimization tools, resources &amp; community. In 2009, he co-authored the <a href="http://www.artofseobook.com/">Art of SEO</a> from O&#8217;Reilly Media and was <a href="http://images.businessweek.com/ss/09/04/0421_best_young_entrepreneurs/6.htm">named</a> among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in <a href="http://seattletimes.nwsource.com/html/businesstechnology/2003980298_brier29.html">The Seattle Times</a>, <a href="http://www.newsweek.com/id/51362">Newsweek</a> and the <a href="http://www.nytimes.com/2008/04/17/fashion/17SKIN.html?ref=business">NY Times</a> among others and keynoted conferences on search around the world. He&#8217;s particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, <a href="http://www.everywhereist.com/">Geraldine</a>.</p>
<p><strong>A SPECIAL THANK YOU TO THE FOLLOWING SUPPORTERS </strong></p>
<p><strong>Sean DeButts &#8211; for hosting the event at BloodCenter</strong></p>
<p>Sean DeButts is the Social Media Coordinator for Puget Sound Blood Center. While working at the Blood Center’s scheduling center, he spent five months writing the plan for the Social Media Program in between calls. The program enables blood donors to use Facebook, MySpace, Twitter and YouTube to organize blood drives, schedule donations and educate friends about the need for blood. Sean has volunteered for Gnomedex 9.0, has spoken about social media at the University of Washington and has been interviewed for TechFlash.com and SeattlePI.com.</p>
<p><strong>Joanna Lord &#8211; for prompt communication and support from the SEOMoz side <img src='http://smcseattle.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  </strong></p>
<p>Joanna Lord is Director of Customer Acquisition &amp; Engagement at SEOmoz.org, where she introduces new online audiences to SEOmoz&#8217;s continuously evolving suite of SEO tools. Prior to SEOmoz, she was an online marketing consultant for small and medium-size businesses in LA &amp; Seattle. She also co-founded her own site, YourJobStop, a meta-engine for job seekers trying to utilize the power of social media when seeking out employment online. She is a regular speaker on a variety of topics, some of which include; paid search marketing, social media marketing, competitive research, and content development.</p>
]]></content:encoded>
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		<title>Veronica Belmont Talks About Building A Passionate Community</title>
		<link>http://smcseattle.com/veronica-belmont-talks-about-building-a-passionate-community/</link>
		<comments>http://smcseattle.com/veronica-belmont-talks-about-building-a-passionate-community/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 02:19:34 +0000</pubDate>
		<dc:creator>JenCabala</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[SMCSeattleEd]]></category>
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		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[building community]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[passionate community]]></category>
		<category><![CDATA[SMC Seattle]]></category>
		<category><![CDATA[social media club]]></category>
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		<category><![CDATA[trolls]]></category>
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		<category><![CDATA[Veronica Belmont]]></category>

		<guid isPermaLink="false">http://smcseattle.com/?p=848</guid>
		<description><![CDATA[How do you engage and build a passionate and community for your brand? Veronica Belmont, will be leading a discussion at Social Media Club Seattle’s December 8th event on how to build a passionate community that actively contributes and advocates for your organization. Before her talk at SMC we asked her a few questions about [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: verdana, geneva;"><em><strong>How do you engage and build a passionate and community for your brand? </strong></em><a href="http://twitter.com/veronica" target="_blank"><span style="color: #ee6600;"><em><strong>Veronica Belmont</strong></em></span></a><em><strong>, will be leading a discussion at </strong></em><span style="color: #ee6600;"><a href="http://smcseattle.com/" target="_blank"><em><strong>Social Media Club Seattle’s</strong></em></a><em><strong> </strong></em></span><em><strong>December 8th event </strong><strong>on how to build a passionate community that actively contributes and advocates for your organization. Before her talk at SMC we asked her a few questions about herself, and about building community.</strong></em></span> <span style="font-family: verdana, geneva;"><br />
<span style="font-family: verdana, geneva;"><br />
<img class="alignleft" title="Veronica Belmont" src="http://www.urienet.com/Wordpress/wp-content/uploads/2009/02/VB.jpg" alt="Veronica Belmont" hspace="10" width="96" height="147" /></span></span><span style="font-family: verdana, geneva;"> <span style="font-family: verdana, geneva;"><em>A little bit about Veronica . . .</em><br />
Veronica is a technology and gaming-centric video host based in San Francisco.  Currently her projects include Qore (a monthly interactive magazine about the PS3 for Sony) and Tekzilla (a weekly tech help and how-to show on <a href="http://revision3.com/" target="_blank"><span style="color: #ee6600;">Revision3.com</span></a>), along with a bi-weekly column on <a href="http://www.maximumpc.com/" target="_blank"><span style="color: #ee6600;">MaximumPC.com</span></a>.  She&#8217;s worked worked as a producer and on-air talent for CNET Networks (now CBS Interactive).  A social-networking junkie (with almost 1.5 million Twitter followers), Veronica has been a speaker at South by Southwest and New Media Expo, among other national tech events.<br />
<span style="font-family: verdana, geneva;"><br />
<em>Why is a passionate community important?</em><br />
Anyone can create a Facebook or Twitter account, but you&#8217;re not going to create a true community unless you put the extra effort into it. A passionate community wants to be involved &#8212; they care about your product and feel like they have a personal connection with the brand. When other people are evangelizing your brand for you outside of the company, it&#8217;s a lot more meaningful.<br />
<span style="font-family: verdana, geneva;"><br />
<em>When did you first realize the importance of a passionate community?</em><br />
Probably when I was a producer for the podcast Buzz Out Loud at CNET. We knew we had the good numbers for the show, but when people started creating comic books about it, drinking games, Photoshop contests&#8230; well, we knew we had something really special on our hands, and the type of passionate community that wasn&#8217;t typical of the CNET audience.<br />
<span style="font-family: verdana, geneva;"><br />
<em>What are some first steps to building and recruiting a community?</em><br />
Being prepared to put the time into it! It can be a full-time job for one or more people, depending on the size of the company. I spend upwards of 4 hours a day just maintaining my various networks online. You can&#8217;t be passively involved.<br />
<span style="font-family: verdana, geneva;"><br />
<em>What is a common mistake brands make in building or relating to their community?</em><br />
The soapbox syndrome, as I like to think of it. Companies just regurgitate PR stuff into their Twitter streams, and it never feels authentic. People are following your brand because they want to see a different, more personal side of it.<br />
<span style="font-family: verdana, geneva;"><br />
<em>Is there a good way to deal with the trolls/haters entering your community?</em><br />
If your community is strong enough, they&#8217;ll often take care of it for you. But there are usually two responses that I tend to give to trolls: Either you completely ignore them (until they get bored) or you respond to them directly, and in a very non-confrontational manner. Half the time they&#8217;re just looking for any kind of response at all, and once they get it they stop bothering. Other times, they&#8217;re just looking to get a rise out of you.<br />
<span style="font-family: verdana, geneva;"><br />
<em>What do you hope people learn from your talk</em>?<br />
I hope people learn that although it&#8217;s very easy to get started with social networking for your brand, it can be a much bigger time investment than they might think. You have to put way more out there than you can expect to get back. It should be part of a bigger strategy, not something that just gets added onto the side.</span></span></span></span></span></span></span><span style="font-family: verdana, geneva;"><span style="font-family: verdana, geneva;"><span style="font-family: verdana, geneva;"><span style="font-family: verdana, geneva;"><span style="font-family: verdana, geneva;"></span></span></span></span></span></span></p>
<p><strong><span style="font-family: verdana, geneva;">Have a question about building community for Veronica? Please post it in the comments. We will try to ask as many of your questions as possible at the event!</span></strong><br />
<span style="font-family: verdana, geneva;"><span style="font-family: verdana, geneva;"><span style="font-family: verdana, geneva;"><span style="font-family: verdana, geneva;"><span style="font-family: verdana, geneva;"><span style="font-family: verdana, geneva;"><span style="font-family: verdana, geneva;"><span style="font-family: verdana, geneva;"> <span style="font-family: verdana, geneva;"><br />
<em>You Can Find Veronica . .</em><br />
<a href="http://www.veronicabelmont.com" target="_blank"> veronicabelmont.com</a><br />
<a href="http://twitter.com/veronica" target="_blank"> twitter.com/veronica</a><br />
<a href="http://www.facebook.com/pages/Veronica-Belmont/7283833828" target="_blank">www.facebook.com/Veronica-Belmont</a><br />
</span></span></span></span></span></span></span></span><span style="color: #ff6600;"><span style="text-decoration: underline;"><strong></strong></span></span></span></p>
<p><span style="color: #ff6600;"><span style="text-decoration: underline;"><strong><span style="font-size: medium;"><br />
December Meetup Event Details:</span></strong></span></span></p>
<h2 style="margin: 0in 0in 0pt; mso-add-space: auto;">
<p class="MsoNormal"><span style="color: #000000; font-size: medium;">Date – Tuesday, December 8th<br />
Time – 6:00-9:00pm<br />
<span style="background-color: #ffffff;">Location –</span><strong> Microsoft Conference Center: </strong></span><span style="font-family: arial,helvetica,sans-serif; color: #000000; font-size: small;">16070 N.E. 36th Way, Redmond, WA</span><span style="color: #000000; font-size: medium;"><span style="font-family: arial,helvetica,sans-serif;"> 98052<strong></strong></span><br />
Tickets – Sold out!<br />
</span></p>
<p class="MsoNormal"><strong></strong></p>
</h2>
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		<title>SMCSeattle Education Series Event 2- Social Media in The Enterprise</title>
		<link>http://smcseattle.com/smcseaedevent2/</link>
		<comments>http://smcseattle.com/smcseaedevent2/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 06:14:05 +0000</pubDate>
		<dc:creator>Maya</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[SMCSeattleEd]]></category>

		<guid isPermaLink="false">http://smcseattle.com/?p=634</guid>
		<description><![CDATA[Businesses often overlook the value of using social media tools and practices inside an organization. It is time to gather and get educated on how we can use social media within our organizations to connect, enhance and build relationships.
After a very successful first event, SMCSeattle Education Series presents the second session &#8211; Social Media in [...]]]></description>
			<content:encoded><![CDATA[<p>Businesses often overlook the value of using social media tools and practices inside an organization. It is time to gather and get educated on how we can use social media within our organizations to connect, enhance and build relationships.</p>
<p>After a very successful first event, SMCSeattle Education Series presents the second session &#8211; Social Media in the Enterprise, with a brilliant selection of people &#8211; <a href="http://twitter.com/ethany" target="_blank">Ethan Yarbrough</a>, <a href="http://twitter.com/tosolini" target="_blank">Paolo Tosolini</a> and <a href="http://twitter.com/simchabe">Charl Pearce</a> !<br />
<strong><br />
The &#8220;Social Media In The Enterprise&#8221; talk and panel will take place on Thursday, September 17th, 6 p.m. at Allyis, Inc in Kirkland. It promises to be a very enlightening session, <a href="http://smcseaedevent2.eventbrite.com/">s</a><a href="http://smcseaedevent2.eventbrite.com/">o be sure to register before it fills up</a>!</strong></p>
<h2>Why Social Media IN the Enterprise?</h2>
<p>As individuals we use social media every day to listen, to connect, to build relationships and build trust. Increasingly, businesses are realizing that they can use social media to achieve these same benefits in their marketing and promotion efforts. Often overlooked, however, are the benefits that a business can experience when it allows social media tools inside the firewall to enhance listening and communication between management and employees, to improve employees’ ability to discover and connect with expertise within the organization, to establish and nurture relationships within the company that foster greater trust, improved knowledge sharing, better collaboration, and faster innovation.</p>
<p>In this session, we’ll look at the changing landscape of the workplace and how social media is both supporting and accelerating those changes. Areas of focus will include:</p>
<p>-      Is your organization ready for internal social media? How to tell, how to get ready</p>
<p>-      Making the case for internal social media to your management</p>
<p>-      Determining ROI for social media applications inside the enterprise</p>
<p>-      Three key benefits of social networking behind the firewall</p>
<p>-      Integrating internal and external social media strategies</p>
<p>-      Examples of internal social media in action</p>
<h2>SPEAKERS</h2>
<p><strong>Ethan Yarbourgh</strong></p>
<p>As President and Co-Founder of Allyis, Inc. , a consultancy focused on the development and adoption of 2.0 technologies and practices within the Enterprise, Ethan is a social computing thought leader and active participant in the Enterprise 2.0 conversation. Via his Emerging Web Memo blog , Tweets , white papers and speaking engagements, Ethan actively drives conversations around how organizations can leverage and prosper from using social technologies and cultures inside the firewall to foster knowledge management, collaboration and innovation, as well as to contribute to employee morale and retention.</p>
<p>Ethan has been recognized by the Puget Sound Business Journal as one of the region’s “40 Under 40”, an award celebrating rising stars and young entrepreneurs in the business community and was also honored by Western Washington University as a &#8220;Young Alumnus of the Year&#8221; in 2007. Ethan holds an M.A. in English Literature from Western Washington University and enjoys spending his free time in creative pursuits such as writing and photography.</p>
<p>In this video, Ethan talks a little bit about Enterprise 2.0 as well as the upcoming event!</p>
<p><object width="425" height="344" data="http://www.youtube.com/v/Kd2NBT0FRbs&amp;hl=en&amp;fs=1&amp;color1=0x234900&amp;color2=0x4e9e00" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Kd2NBT0FRbs&amp;hl=en&amp;fs=1&amp;color1=0x234900&amp;color2=0x4e9e00" /><param name="allowfullscreen" value="true" /></object></p>
<p><strong>Paolo Tosolini</strong></p>
<p>Paolo Tosolini is the New Media Business Manager at Microsoft where he focuses on the utilization of social media, online video and enterprise podcasting to foster employee knowledge sharing within the company.  Prior to this role, Paolo worked in several other groups at Microsoft, including Enterprise &amp; Partner Group, MSN, and Office, where he managed the Office 2007 partner early adoption program, including more than 500 partner solutions that were developed in time for the software launch.  Paolo also blogs and podcasts personally about Italy and travel.</p>
<p>Here is a fun video made by Paolo -</p>
<p><object width="425" height="344" data="http://www.youtube.com/v/X6Xb15f8hl0&amp;hl=en&amp;fs=1&amp;color1=0x234900&amp;color2=0x4e9e00" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/X6Xb15f8hl0&amp;hl=en&amp;fs=1&amp;color1=0x234900&amp;color2=0x4e9e00" /><param name="allowfullscreen" value="true" /></object><br />
<strong></strong></p>
<p><strong>Charl Pearce</strong></p>
<p>Charl is a Product Manager for the Worldwide Partner Group at Microsoft where she focuses on global social media strategy, metrics and the digital marketing lifecycle.  She provides internal training on social &amp; digital best practices for various Microsoft segments, global subsidiaries and global partners.  Charl is also the founder and lead of the Microsoft Social Media Minds, a cross-group of digital and social thought leaders that drive best practices within Microsoft.</p>
<p>Outside of work, she volunteers her time to educate non profits on implementing social media practices within their digital marketing plan (@SeattleNP).  Charl also blogs about fashion and local Seattle events through @Simchababe.</p>
<p>You can find Charl on Twitter at @Simchabe.</p>
<p><strong> We encourage everyone to participate by asking questions ahead of time.</strong></p>
<p><strong>If you want to send questions for the panel in advance, please do so on twitter by saying &#8220;Q for @SMCSeattle #SMCSeaEd panel  &#8230;.&#8221;</strong></p>
<p>Special thanks to Allyis for sponsoring the space for the event!</p>
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		<title>Social Media for Social Good: Key Takeaways from SMCSeattle Education Session</title>
		<link>http://smcseattle.com/social-media-for-social-good-key-takeaways-from-smcseattle-education-session/</link>
		<comments>http://smcseattle.com/social-media-for-social-good-key-takeaways-from-smcseattle-education-session/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 21:07:09 +0000</pubDate>
		<dc:creator>JenCabala</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[Allyis]]></category>
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		<category><![CDATA[social good]]></category>
		<category><![CDATA[social media club]]></category>
		<category><![CDATA[social media club seattle]]></category>

		<guid isPermaLink="false">http://smcseattle.com/?p=563</guid>
		<description><![CDATA[Social causes tend to go nowhere if they are individual efforts. It&#8217;s a community that makes change. Is it any wonder then that nonprofit organizations see such promise in online social networks? The new tools of social media offer them inexpensive opportunities to rapidly increase the reach of their messages and have the potential to [...]]]></description>
			<content:encoded><![CDATA[<p>Social causes tend to go nowhere if they are individual efforts. It&#8217;s a community that makes change. Is it any wonder then that nonprofit organizations see such promise in online social networks? The new tools of social media offer them inexpensive opportunities to rapidly increase the reach of their messages and have the potential to help their causes reach the critical human mass necessary to really make a difference.</p>
<p>That&#8217;s just the first paragraph of a <a href="http://www.emergingwebmemo.com/2009/08/social-media-for-social-good-key.html" target="_blank">great post</a> by <a href="http://www.twitter.com/ethany" target="_blank">Ethan Yarbrough</a>.  He talks about his three biggest takeaways from the &#8220;Social Media for Social Good&#8221; Education session, plus adds in analysis and examples of his own.  A terrific read even if you were there! <a href="http://www.emergingwebmemo.com/2009/08/social-media-for-social-good-key.html" target="_blank"><em>Read more:</em></a></p>
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		<title>SMC Seattle Social Media For Social Good Event: August 10th</title>
		<link>http://smcseattle.com/smc-seattle-social-media-for-social-good-event-august-10th/</link>
		<comments>http://smcseattle.com/smc-seattle-social-media-for-social-good-event-august-10th/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 00:48:50 +0000</pubDate>
		<dc:creator>Maya</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[charities]]></category>
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		<category><![CDATA[social media education]]></category>

		<guid isPermaLink="false">http://smcseattle.com/?p=454</guid>
		<description><![CDATA[The SMCSeattle Education Series kicks off with the our first session, &#8220;Social Media For Social Good&#8221;, on Monday, August 10th, at 6 p.m. at the Windermere Education Facility. 
This event is limited to just 35 people, so register soon!

Did you know non-profit organizations are the fastest adopting market segment for social media? Do you know [...]]]></description>
			<content:encoded><![CDATA[<h3><span style="color: #000000;">The SMCSeattle Education Series kicks off with the our first session, &#8220;Social Media For Social Good&#8221;, on Monday, August 10th, at 6 p.m. at the <a href="http://www.windermere.com/index.cfm?fuseaction=content.libraryHTMl&amp;contentID=1981">Windermere Education Facility.</a> </span></h3>
<h3><span style="color: #000000;">This event is limited to just 35 people,</span><a href="http://www.windermere.com/index.cfm?fuseaction=content.libraryHTMl&amp;contentID=1981"><span style="color: #000000;"> so register soon!</span><br />
</a></h3>
<p>Did you know non-profit organizations are the fastest adopting market segment for social media? Do you know about how non-profits in the Puget Sound Region have been using social media? Do you want to learn about how you can take these lessons and apply them to your organization?</p>
<p><strong>Come and  learn from a great set of people who have been immersed in the world of non-profits and social media.</strong></p>
<p>We are excited to present an introductory talk by Jeris JC Miller (aka <a href="http://twitter.com/dakini_3" target="_blank">@dakini_3</a>).  She&#8217;ll cover the latest study on social media usage by charities and talk about best practices from NPO social media thought leaders.  The talk will be followed by a panel of interesting and very experienced people from various backgrounds in Social Media and non-profit work. In keeping with the Seattle social media community’s “Summer of Love and Social Good” theme, the education program on August 10th will focus on <strong>social media for social good</strong>.  It will showcase Commerce-Cojoining-Compassion initiatives (<a href="http://twitter.com/#search?q=%233Cs" target="_blank">#3Cs</a>), NPO foundations, and businesses that actively incorporate new media, Web 2.0, and social media channels into their organizations.</p>
<p>Special thanks to The EDGE Group for sponsoring the space for the event!</p>
<p>Here is a quick introduction to the experts that will lead the discussion and the panel on August 10th.</p>
<p><strong><a href="http://twitter.com/dakini_3">Jeris JC Miller</a>&#8216;s </strong>background includes working with Dr. Jerome Kagan, a developmental psychology pioneer and Principal Investigator of the Harvard Infant Study &amp; Director of the New England Node of the John D. and Catherine T. MacArthur Foundation Network on Human Development. Her technology background includes work at Bolt, Beranek and Newman (BBN Technologies; BBN Communications Group) which installed the first network node between UCLA , UC Santa Cruz and the University of Utah (DARPA, ARPANET project); acting as a Program Manager for Rapid Deployment Web Development projects at Intel, and as a Business Analyst for Microsoft.  She writes the <a href="http://www.seattlesocialmediaprofiles.com/?page_id=470" target="_blank">Heart of Matter Blog</a> for Seattle Social Media Profiles which focuses on NPO initiatives with ties to the Seattle and Puget Sound Region.</p>
<p><a href="http://twitter.com/shaunacausey" target="_blank"><strong>Shauna Causey</strong></a> Shauna Causey is as the Communications Director for Social Media Club Seattle (SMC Seattle) and Comcast. She also serves on four non-profit boards and started <a href="http://twitter.com/voluntweetup" target="_blank">Voluntweetup</a> events where social media enthusiasts organize events to train non-profits on effective uses of social media. In her spare time, she interviews Seattle-area startups for <a href="http://www.seattle20.com/" target="_blank">Seattle 2.0 TV </a>and is helping to plan <a href="http://www.gnomedex.com/" target="_blank">Gnomedex</a> and Twestival Seattle.</p>
<p><a href="http://twitter.com/adnanmahmud"><strong>Adnan Azfar Mahmud </strong></a>is the founder of <a href="http://www.jolkona.org" target="_blank">Jolkona Foundation</a>. Jolkona Foundation uses social media to effectively reach out to its supporters and to keep them abreast of what&#8217;s happening in the organization. As a non-profit startup, Jolkona Foundation has scarce &#8220;advertising&#8221; dollars. Instead they extensively use social media to engage their user base.</p>
<p><strong>We will also have a number of non-profits and consultants from companies represented at the event. Come prepared with your thoughts and questions!</strong></p>
<p><strong>If you want to send questions for the panel in advance, please do so in the comments section below or email them to <a href="education@smcseattle.com" target="_blank">education@smcseattle.com</a></strong></p>
<p><a href="http://smcseaeducation.eventbrite.com/" target="_blank">Register early</a>, this event is limited to just 35 people.</p>
<p>Please park on the street. The facility closes before the event ends!</p>
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		<title>SMC Seattle Members Get Gnomedex Discount!</title>
		<link>http://smcseattle.com/smc-seattle-and-gnomedex-partner-up/</link>
		<comments>http://smcseattle.com/smc-seattle-and-gnomedex-partner-up/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 23:35:55 +0000</pubDate>
		<dc:creator>JenCabala</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://smcseattle.com/?p=404</guid>
		<description><![CDATA[SMC Seattle is excited to partner up with Seattle&#8217;s most inspirational technology conference, Gnomedex 9.0. Gnomedex is bringing some of the nations premier social media practioners, plus other thought leaders in the technology world to Seattle for an all-access weekend.
Gnomedex isn&#8217;t like other conferences.  It&#8217;s one track so you can see every speaker, and everyone [...]]]></description>
			<content:encoded><![CDATA[<p>SMC Seattle is excited to partner up with Seattle&#8217;s most inspirational technology conference, <a href="http://www.gnomedex.com/" target="_blank">Gnomedex 9.0.</a> Gnomedex is bringing some of the nations premier social media practioners, plus other thought leaders in the technology world to Seattle for an all-access weekend.</p>
<p>Gnomedex isn&#8217;t like other conferences.  It&#8217;s one track so you can see every speaker, and everyone is a VIP.  Plus SMC members get a 10% discount!!</p>
<p>Here&#8217;s where you register: <a href="http://gnomedex.eventbrite.com/?discount=smcseattle10" target="_blank">http://gnomedex.eventbrite.com/?discount=smcseattle10</a><a href="http://gnomedex.eventbrite.com/" target="_blank"></a></p>
<p>Wondering what you&#8217;ll learn?  Here are the speakers:</p>
<p><img class="alignleft" title="Chris Brogan" src="http://api.ning.com/files/H42E4ZJyDx5y5ROk1Ei9E-ozWMSOQHk9JkGpHhg86sSiRb2O51ZHC5fVSk2aci**V3ax1iG9A7tJmdaozYbOFdYGxTd3yhGJ/chrisbroganheadshotsm.png" alt="" width="150" height="150" /><br />
<strong>Chris Brogan</strong> &#8211; Chris is a ten year veteran of using social media, web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at <a href="http://chrisbrogan.com/" target="_blank">chrisbrogan.com</a>, a blog in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati.  He helped found the new media conference series, PodCamp, is president of social media agency New Marketing Labs, and has been quoted in magazines and papers from Newsweek to the Wall Street Journal.</p>
<p><strong>Gnomedex Topic:</strong> Chris will talk about becoming a trust agent: using the web in a human way to build influence, reputation, awareness, and business value.</p>
<p><img class="alignright" title="Micah Baldwin" src="http://api.ning.com/files/xd0UfGyNv6IJ4cOPq4JBk21XlOryRZZ*6EYOIxPdCEgDB1mfn6R1MlXjdQqULImuYFHszQIZxlcikeAL0I1U32bVubEC9P2H/micah.jpg" alt="" width="86" height="102" /><br />
<strong>Micah Baldwin</strong> &#8211; <a href="http://www.twitter.com/micah" target="_blank">http://www.twitter.com/micah</a><br />
Micah is VP, Business Development and Chief Evangelist for Lijit Networks, the sixth startup Micah has been involved in.  Micah is a contributor to CNN, Mashable and Read, Write, Web.  He also created the #followfriday meme.  Micah is also an expert in online fundraising, helping universities such as The Catholic University of America and the University of San Diego grow their annual giving programs by more than 150%.</p>
<p><strong>Gnomedex Topic:</strong> Micah will bring that experience as he discusses tools and practices for increasing influence online.</p>
<p><img class="alignleft" title="Leah and Jay" src="http://api.ning.com/files/Otw2m4o*CozQlc415KxVrr7Cwxm6PxwFepvoJoZLoSxkphF2N9RIWiktfLhP3bTWAhbeKgTJj5Et5IL93TfcJSc5g-WQYiHd/leahandjay.png" alt="" width="124" height="87" /><br />
<strong>Jay Grandin and Leah Nelson</strong> &#8211; <a href="http://www.giantantmedia.com/" target="_blank">http://www.giantantmedia.com/</a><br />
Jay and Leah have established themselves as accomplished New Media producers with web content that has seen audiences of over 35 million. The success of their short ﬁlms, comedy and documentary work has led to contracts for original series with companies such as Myspace.</p>
<p><strong>Gnomedex Topic:</strong> Jay and Leah will be discussing their company, Giant Ant Media, a web-focused video studio that creates unique campaigns and shows for online audiences. They show their customers how to attract new customers of their own, build loyalty and increase brand engagement. Through multiple videos and interactive content, stories can unravel to encourage multiple visits, specific actions, and word of mouse.</p>
<p><img class="alignright" title="Drew Olanoff" src="http://api.ning.com/files/m68dukZ-eZUHDGI9XdenlP0vciyTZz9*5B46YFf*cLlQNNXcQJq2cgkg0Fg6vAvYRtgFwIIPplU9gY8K3kKGRaovdYlSXzs*/drew.jpg" alt="" width="79" height="105" /><br />
<strong>Drew Olanoff</strong> &#8211; <a href="http://www.drewolanoff.com" target="_blank">http://www.drewolanoff.com</a> and <a href="http://www.blamedrewscancer.com" target="_blank">http://www.blamedrewscancer.com</a><br />
Drew Olanoff is the Director of Community for GOGII. He&#8217;s an outgoing guy, who isn&#8217;t afraid to try anything once (including proposing to his girlfriend on Twitter!). His sense of humor is one that attracts people of all types and personalities &#8211; but it is his intelligence and enthusiasm that keeps their attention.</p>
<p><strong>Gnomedex Topic:</strong> Drew will present &#8220;My Cancer is Social&#8221; &#8211; He&#8217;ll discuss foundations usage of social media, tools, and platforms to spread the word TO PEOPLE about what they&#8217;re passionate about and what they&#8217;re doing. Widgets, Facebook Cause pages, and original ideas such as #BlameDrewsCancer utilizing the powerful Twitter platform.</p>
<p><img class="alignleft" title="Phil Plait" src="http://api.ning.com/files/2XCx5EvYFSlhnHxzvB7bL2KCd0OEMwqdcietq1MHjMkJ*2YRIIVx**P8Z8PGxNVY3RszfESjz2mlqk23gEPfmUryfrE5RYGn/phil.jpg" alt="" width="100" height="71" /><strong><br />
Phil Plait</strong> &#8211; <a href="http://blogs.discovermagazine.com/badastronomy/" target="_blank">http://blogs.discovermagazine.com/badastronomy/</a><br />
Phil is an astronomer, author, blogger, and skeptic&#8230; which means you better have some good evidence for any claims you make to him! In fact, Phil is the President of the James Randi Educational Foundation, a non-profit based on the works of noted conjurer and skeptic James Randi &#8211; famous for debunking the spoon-bending efforts of Uri Geller. The critical thinking movement is growing by leaps and bounds, and the JREF has been at the center of a grassroots effort to bring more skepticism into everyday life, especially online.</p>
<p><strong>Gnomedex Topic:</strong> Phil will be talking about science communication online, and how the &#8220;new&#8221; (now teenaged, in more ways than one) media has affected it. Specifically how instant info &#8212; passed on Twitter &#8212; can actually make misinformation spread faster than good info, and how freaking hard it is to clean up once that happens.</p>
<p><img class="alignright" title="Mark Horvath" src="http://api.ning.com/files/*V7ICDPI2sfEyzfCyT8JurUnldvjDpSBljoETHYsA3lp4xJhjajhnJqmMhpaSsrBydciSz8gNyw*i5YF*qrd7BcVXtm4YD3B/markhorvathsq.jpg" alt="" width="100" height="100" /><br />
<strong>Mark Horvath</strong> &#8211; <a href="http://www.invisiblepeople.tv" target="_blank">http://www.invisiblepeople.tv</a><br />
<strong>Gnomedex Topic:</strong> &#8220;A Conversation about Social Change through Social Media&#8221; &#8211; Beginning July 15th, 2009, Mark is taking the show on the road using social media and bringing us along for the ride as he visits the homeless throughout the nation. Formerly homeless himself, Mark brings personal experience and compassion as he aims to bring understanding and knowledge to the growing homeless crisis. He will visit 25 cities across the nation including rural areas, larger cities, shelters and youth facilities.</p>
<p><img class="alignleft" title="Mark Glaser" src="http://api.ning.com/files/Cpu3yomxDaNJ5gm5w6olg67YIZZ5*Ta1qt1vGNIsHkamgTSJMdFDGCflvUGEoXqad0M*RhX6Z3ABBBJyzXg2hqKK3h8JpH0p/markglaser.jpg" alt="" width="74" height="100" /><br />
<strong>Mark Glaser</strong> &#8211; <a href="http://www.pbs.org/mediashift/" target="_blank">http://www.pbs.org/mediashift/</a><br />
Glaser is a long-time freelance journalist and has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He was the lead writer for the Industry Standard&#8217;s award-winning &#8220;Media Grok&#8221; daily email newsletter during the dot-com heyday, and was named a finalist for a 2004 Online Journalism Award in the Online Commentary category for his OJR column.</p>
<p><strong>Gnomedex Topic:</strong> Glaser will be presenting &#8220;Hacker-Journalists in Demand at Media Companies&#8221; &#8211; Why did media companies miss the boat on the web? They haven&#8217;t always valued the input from their own technology folks on staff. That&#8217;s changing as the web is becoming an important source for news and information. So now local newspapers, radio stations and TV stations are hoping that a new breed of &#8220;hacker journalists&#8221; can help them out by having experience in coding and also understanding journalism issues.</p>
<p><img class="alignright" title="Warren Etheridge" src="http://api.ning.com/files/b3EJxKEGKbtEALNfs24A2IT1cW3*MAuczfc8WwIGy2WR*W8rcSnVNII0xHG6rdek2bIvHpOgqE82JylgNf3L-XfqrqpgOEvr/warrenetheredge.jpg" alt="" width="100" height="100" /><br />
<strong>Warren Etheredge</strong> &#8211; <a href="http://www.thewarrenreport.com/" target="_blank">http://www.thewarrenreport.com/</a><br />
As founder of The Warren Report, Warren Etheredge curates and hosts over 250 events every year, a podcast and television series. The Warren Report promotes &#8220;slow culture&#8221; through commentary, outreach, events and education. Their principle: Smarter audiences make a better world!  Additionally, Warren is one of the founding faculty of TheFilmSchool, along with Tom Skerritt and Stewart Stern. For six years, Warren served as the Curator for the 1 Reel Film Festival (at Bumbershoot). Warren has staged over 40 plays in New York, published five books, written countless magazine articles and recently completed a feature-length documentary, HUMOR ME. He is the host of Words &amp; Wine and The Good Life, conversation series with A-list authors, and is a regular contributor to Seattle&#8217;s NPR affiliate, KUOW.</p>
<p><strong>Gnomedex Topic:</strong> We&#8217;ve all seen them, documentaries built on boring, lifeless interviews. We&#8217;ve all read them, profiles that don&#8217;t even hint at the motives of the person behind the story. During this program Warren offers structures, tips and strategies to turn mundane questioning into the art of interviewing.</p>
<p><img class="alignleft" title="Amber Case" src="http://api.ning.com/files/Y*rhcIZC7xZJQh4u0TnI9GNthMy-HDCthNFGFwFA95wT6JTtx5FtvAUb0vwlKTdRS9F6tZ6*HQecjAR7tbu1t66AXW*JDIxQ/amber.jpg" alt="" width="105" height="70" /><br />
<strong>Amber Case</strong> &#8211; <a href="http://www.twitter.com/caseorganic" target="_blank">http://www.twitter.com/caseorganic</a><br />
Amber Case is a Cyborg Anthropologist and New Media Consultant from Portland, Oregon. Amber&#8217;s interests include real-time analytics, data visualization, and how marketing works in online ecosystems.  She&#8217;s spoken at various conferences including MIT&#8217;s Futures of Entertainment, Inverge: The Interactive Convergence Conference, Ignite Portland , and Ignite Boulder.</p>
<p><strong>Gnomedex Topic:</strong> Case will be talking about the strangeness of humans and our prosthetic culture. From the traditional prosthetics like the fake legs which amputees wear, to the prosthetization of our own tasks with virtual assistants and the 4 hour work week, to the idea that cell phones make give us superpowers. And finally, omnipresence and omniscience through social networking sites.</p>
<p><img class="alignright" title="Christine Peterson" src="http://api.ning.com/files/Cy24*qSF6qHNhBXPSIUmA9OXTPS7nkdcT04bTbuFRcIVcjzv62FySsEOH59yyax7xbSLv3MLwYbdS4q4dvARbWkyA*6fLNgo/christine_peterson.jpg" alt="" width="100" height="67" /></p>
<p><strong>Christine Peterson</strong> &#8211; <a href="http://www.foresight.org/about/Peterson.html" target="_blank">http://www.foresight.org/about/Peterson.html</a> Christine Peterson catalyzes new technologies: first, focusing on atoms, she co-founded Foresight Institute to advance the field of nanotech. This work is accomplished by providing balanced, accurate and timely information to help society understand and prepare for nanotechnology through public policy activities, publications, guidelines, networking events, tutorials, conferences, roadmaps, and prizes. She serves on the Advisory Board of the International Council on Nanotechnology and the Editorial Advisory Board of NASA&#8217;s Nanotech Briefs, and served on California&#8217;s Blue Ribbon Task Force on Nanotechnology.</p>
<p><strong>Gnomedex Topic:</strong> &#8220;Life Extension for Geeks&#8221; &#8211; Compared to our computers, our bodies are mind-bogglingly complex systems. There&#8217;s no &#8220;life extension pill&#8221; available today, and none is likely to arrive soon. Fortunately for us, we can use our technical skills to evaluate and implement today&#8217;s life extension techniques, some of which can be fun — at least from a geek perspective.</p>
<p><img class="alignleft" title="Bre Pettis" src="http://api.ning.com/files/dkqsBrTDVZKsODv8dFh7p7y*9e2A5yaWXyEEVwj5-G9QdrYtOqlJCz2DRPKz0vLiVSezwROEA8XbOlDTgMlmisKDgbNfwlt8/Bri.jpg" alt="" width="100" height="100" /> <strong>Bre Pettis</strong> &#8211; <a href="http://www.makerbot.com/" target="_blank">http://www.makerbot.com/</a> Bre has supported the creativity of others as a school teacher in Seattle Public Schools, as the creator of the weekly video series &#8220;Weekend Projects&#8221; published on the Make: Magazine website, and as a producer of new media for Etsy.com. He co-founded MakerBot Industries to bring manufacturing to the masses and he co-founded Thingiverse so there would be a place for to share digital designs on the web. He is also a founder of NYCResistor, a hacker collective that seeks to learn, share, and make things.</p>
<p><strong>Gnomedex Topic:</strong> &#8220;Personal Manufacturing: The Robots that Sharing Built&#8221; &#8211; We&#8217;re living through a radical shift in how innovation happens. Today, a culture of sharing and collaboration is changing the face of technology&#8211;enabling the development of things like affordable 3d printing that put the tools of personal manufacturing on your desktop. In the future when you reminisce, your kids won&#8217;t believe that there was a time when you had to leave h ome to get things instead of downloading objects.</p>
<p><img class="alignright" title="Beth Goza" src="http://api.ning.com/files/xd0UfGyNv6K7FE*z8pRjaSLpbnEYYLRlcKSCclUmLIa7SzDDQD5BSo66TwdwLhFWxoFFKVui5B8SYqIbSCYMD1RimEsdHfUd/bethgoza.jpg" alt="" width="100" height="75" /></p>
<p><strong>Beth Goza</strong> -<a href="http://bethgo.com/" target="_blank"> http://bethgo.com/</a><br />
<strong>Gnomedex Topic:</strong> &#8220;Nerd Craft: A Field Guide&#8221; &#8211; Emerging from the explosion of next-gen DIY movements, hand crafting revivals, and celebrating all thing geek comes a unique set of makers; the nerd crafter. Nothing is off-limits from the imagination and ingenuity of these crafters, who blend their passion for sci-fi, gaming, technology and all things geeky with their love of paints, fabrics, fibers and all things crafty. Goza presents a Field Guide to the various families, genus and species of Nerd Craft and shows how sites like craftzine; events like the Renegrade Craft Fair, and communities like Ravelry connect and galvanize crafters who share a passion for fibery-arty-geeky goodness.</p>
<p>Excited?  Get the discount.  Register here:  <a href="http://gnomedex.eventbrite.com/?discount=smcseattle10" target="_blank">http://gnomedex.eventbrite.com/?discount=smcseattle10</a></p>
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		<title>SMC Education Program Kicks Off!</title>
		<link>http://smcseattle.com/introducing-smcseattle-ed/</link>
		<comments>http://smcseattle.com/introducing-smcseattle-ed/#comments</comments>
		<pubDate>Sat, 18 Jul 2009 08:04:04 +0000</pubDate>
		<dc:creator>Maya</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[SMCSeattleEd]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[non-profits]]></category>
		<category><![CDATA[SMC Seattle]]></category>
		<category><![CDATA[smcsea]]></category>
		<category><![CDATA[social good]]></category>
		<category><![CDATA[social media club]]></category>

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		<description><![CDATA[SMCSea Ed Series consists of a series of smaller (less than 50 people), more focused events around social media education. The first is "Social Media for Social Good".  It's for anyone in the non-profit space looking to learn and share best practices on growing awareness and outreach of their organization through social media.
]]></description>
			<content:encoded><![CDATA[<p>The Social Media Club was established with the following <a href="http://www.socialmediaclub.org/projects/" target="_blank">mission(s)</a>:<br />
1. Expand Media Literacy<br />
2. Share Lessons Learned Among Practitioners<br />
3. Encourage Adoption of Industry Standards<br />
4. Promote Ethical Practices through Discussion and Actions</p>
<p>At SMC Seattle, we understand that while networking is an important part of the social media space, we really need to focus on learning and education in order to work towards the real mission of The Social Media Club.  SMC Seattle has had several large events this year that have been really popular – where people have met each other, learned from one another and evolved in the social media scene. <strong>While this has been great, a number of people have requested events focused on deeper learning on specific topics. We thought about it, and we did it! It is therefore time to announce the launch of SMCSeattle Ed Series – a local effort to fulfill social media related educational needs in the Seattle area.</strong></p>
<div class="wp-caption alignright" style="width: 178px"><img title="Learning with SMCSea Ed" src="http://www.everystockphoto.com/gotoImage.php?imageId=807207" alt="" width="168" height="187" /><p class="wp-caption-text">Learn with SMCSea Ed!   pic: ionushi</p></div>
<h3>WHAT IS “SMCSEA ED SERIES”?</h3>
<p><strong><span style="color: #999999;">SMCSea Ed Series consists of a series of smaller (less than 50 people) and more focused events around social media education. SMC Seattle will continue to have our largely successful monthly events but will introduce smaller events for those interested in learning more.</span></strong></p>
<p>SMCSea Ed consists of <a href="http://twitter.com/thinkmaya">@thinkmaya (Maya Bisineer)</a> <a href="http://twitter.com/patrickbyers">@patrickbyers (Patrick Byers)</a> and YOU. SMCSea Ed is all about bringing social media educators, practitioners, consultants and students together around specific topics about social media. Social media is a vast space spanning several niches and disciplines. Moreover, social media is an ever-evolving discipline all by itself. The only way to keep updated is to keep teaching people what we know about our fields and keep learning from the people who know more about social media in their own fields. SMCSeattle Ed has a goal to do just that – conduct learning events such as presentations, discussion groups, panels, tutorials and hands-on workshops to make that possible. Over time, we have a goal of sharing everything that is taught and everything we learn through these events right here, on this blog!</p>
<h3>HOW DO I GET INVOLVED?</h3>
<p>There are a number of ways in which YOU can get involved with SMCSeattle Education. Here are a few ideas –</p>
<p>1.    First and foremost, <a href="http://www.surveymonkey.com/s.aspx?sm=xpj3MOlBu1EulfcEGYoaug_3d_3d" target="_blank"><strong>please complete this very brief survey for us</strong></a></p>
<p>2.    If you are in the social media space and want to share what you know, what you have learned and so on, be sure to email education@smcseattle.com with your name, contact information, area of expertise and what you would like to host for SMCSea Education</p>
<p>3.    If you want to learn about social media, be sure to email education@smcseattle.com with your name, contact information, area of expertise and what you would like to learn from others at SMCSeattle. You may be as broad or as specific as you like!</p>
<p>4.    If you would like to share some powerpoints or educational material related to social media, be sure to email us at education@smcseattle.com. We would LOVE to share your material and we will whenever appropriate (on the blog, in the events etc). We WILL give you credit for your work, but please remember that SMCSeattle is about education first and then YOU <img src='http://smcseattle.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>5.    Spread the word. Come join us at our events, share and learn!</p>
<p>Our very first session is called Social Media For Social Good – An Introduction. We are targeting the last week of July.  It is turning out to be a great session, so be sure to come by and participate if you are anyone that works in the non-profit space. We will try to have a blog post before and after every event, so be sure to check out the blog for updates.</p>
<p>For quick input, do not forget we are right at your fingertips @thinkmaya (Maya) and @patrickbyers (Patrick Byers). We’d love to work with you!</p>
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