Whenever you read a round-up of brands in social, there’s one brand name you can bet is always on that list – Starbucks. The Seattle-based coffeemaker that changed the way people think about their morning cup of Joe has also changed the way those people connect with brands.
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How do you measure that? It’s a common question those in social hear on an (almost) daily basis. For some, it’s cause for concern, but for those who have a plan and tools in place, it’s a chance to flex their analytics muscle. This March, we’re going to be doing a lot of flexing!
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The global markets have changed. Where brands and corporations once ruled, customers are rising up and making decisions with their wallets (and conversations). Is your company ready to be a part of this change?
Join Social Media Club Seattle (SMC Seattle) at 415 Westlake on Tuesday, February 28 for a talk featuring Sean Moffitt, author, strategist, [...]
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