Social Media Club: Building a Global Community: Kristie Wells, Kevin Urie, Jason Falls, Serena Ehrlich and Connie Reece

Description: In August of 2006 Chris Heuer stood on the stage at Gnomedex and said, “I am launching Social Media Club”. In four years this grassroots organization has grown from the seed of an idea to 230+ local groups around the world, on every continent except Antarctica. This is the story of how an idea and belief in shared values has bound together 100’s of thousands of people around the world. Social Media Club’s mantra – “If you get it, share it” – highlights “sharing” as the key verb we should associate with social media, but when you dig deeper, its much more then what you see on the surface. Social Media is about people coming together, connecting for a common purpose. This panel will explore how the organization grew globally and how the best chapters found success.

Searching for your Crisis Communications Plan: Todd Friesen and Eric Berto

Description: The Crisis Communications Plan. Every company should have one but sadly most don’t. While traditional public relations can play the obligatory “No Comment” role, there are much more complex strategies in Search Engine Optimization and content creation that should be undertaken. These strategies include content creation and marketing through other already established channels of communication that can quickly help save a brand or vastly mitigate the impending damage both offline and online. In a world when consumers flock to the Internet for their research and news, controlling your brands’ message with the top listings on the major search engines and with the online and offline messaging your influentials are reporting is a key to controlling your messaging in times of crisis. Access key influencers online and control the brand name search results on Google and others using advanced SEO techniques and content strategies go a long way toward saving face and saving lost sales and revenue.

Time to Rethink Plugged-in Parenting: Maya Bisineer and Robert Scoble

Description: A reality show that tracks journeys and learning from the life of 5 – 10 media and device addicted parents from different backgrounds and careers as they experiment with specific ways “unplug from devices” while they parent. At the panel, these parents present their learning, their journey and specific outcomes of their unplugging experiments such as no-device dinners, no device vacations and dedicated no device hours every single day. Do these parents experience a better quality of life as a result of unplugging or do they replace their computers and mobile phones with something else that takes their attention? This panel will be a lively discussion, discovery and argument all rolled into one. As parents we should care about and involve ourselves in these valuable discussions and make our perspectives be heard. Panelists will be self nominated social media and device junkies willing to experiment.

It’s Not Scalable and That’s OK: One-Shot Campaigns: Michelle Broderick, Redfin

Crazy parties, bobble head swag, content audited by human beings: None of these things are scalable, but they can make a huge impact on the feelings and affinity people have towards a particular company. This panel will discuss marketing strategies that helped some of the best companies build a true personality around their brands. These types of campaigns might not be scalable, but that’s O.K. because we end up loving them.

Tired of @#%ing Social Media Experts?: Sean McDonald, Ant’s Eye View

You cannot swing a dead cat without hitting a “social media expert” (that is an expression, I am not suggesting kitty homicide). These “experts” are self anointed, often re-publishing sound bytes. But perhaps the best answers come from practitioners, like you. Join this session to get real answers from your peers on the toughest questions in social media. Format will be a game show where audience volunteers are asked a question. The worst answer will lose their seat. There will be a final round to anoint the “social media expert.” The winner (determined by the audience) will win a valuable prize, in addition to the glory. You will learn real answers to real questions, but perhaps most importantly learn that the real experts getting business results are not necessarily the ones who who spend the most time to pimping themselves on Twitter.

Be The Voice Of Science: Engage, Empower, Educate: Wendy Sue Swanson, Seattle Children’s Hospital

Description: Practicing physicians have an ethical duty to move science forward by telling their stories and sharing opinions online. Dr. Wendy Sue Swanson, a pediatrician, bioethicist, and mother of two, will take the audience through a journey of how physicians can propel evidence, science, & research back to the forefront. She deciphers myth, provides reason, adds humor, and brings humility back to health care. Break the divide between doctor and patient; watch how physicians engage communities using transparency through their storytelling in social media. Through her mommy-pediatrician blog, SeattleMamaDoc, Twitter feed, freelance writing & speaking, she illustrates how a growing community of cogent health care providers & patients, can realign science to empower consumers of health care to make informed decisions. Watch, enjoy, and learn how to capture attention by telling an earnest, unedited, and uncensored story. Join Dr Swanson as she works to change the world and listen to science, while preserving and protecting our health.

Curators Aren’t Creators — Should They Just Shut Up: Allison Worthington, Scott Porad and Maya Bisineer

162 million posts a day are created by bloggers and content farms alike and not all of it has value. It can no longer be assumed that the best will rise unassisted. Panelists will define the spheres of content creation, curation, and aggregation. Each has a purpose, but all contain the potential to further bury the signal in the noise of the web. The rapid death of newspapers in the past decade has driven out the long held notion of “content is value.” Can curation create value for content creators? Panelists will debate whether curation and aggregation are parasitic or symbiotic models; do they steal or drive traffic? Currently journalists are getting 80% of the story ideas through blogs and microblogs. While examining the models of traditional newspapers and juxtaposing it with recent successes such as the Huffington post, panelists will reveal how a “long term, dynamic and multidimensional” vision and strategy are key to making content curation work. An effective curation system has effective technology, a radiant/intelligent community and creates value for it’s multiple stakeholders. Simple aggregation as curation is not the straight answer – it is time for smart curation with a vision. Do it right or don’t do it.

Men are from Mars, MOMS are from Venus: Carol Schiller

Description: There’s no shortage of social media, marketing and consulting companies telling you how to market to moms online. For Cozi.com, a company that provides web tools for families, moms are a critical target audience. And with over a million moms registered with Cozi.com to date, we know more than a little bit about what it takes to reach them. Still, like many tech-start ups, Cozi was founded by men, and tech geeks to boot, meaning we could have just as easily fumbled this ball. How did Cozi.com navigate these tricky waters and deliver an audience that includes millions of moms? In this presentation we will reveal: -Real life examples of promotions that succeeded, the thought process behind them and the elements that contributed to success -How to make your online efforts translate into offline buzz -How to navigate the confusing and vast world of mom bloggers, including how to decide which conferences to attend and how to get the most out of them. -The appropriate role of contests and promotions when marketing to moms -A checklist of items every company marketing to moms should have

Any more Seattle panels out there? Add them in the Comments section or reply with your panelpicker URL via Twitter to Joann Jen @joannjen.

Nationally renowned speaker and author Jason Falls talk at SMC was our fast-selling event ever, with tickets snatched up in eight hours!  Falls talk lived up to the hype with an audience held rapt with a talk on “Moving the Needle”  (conversations and engagement are great, but alone don’t drive the bottom line).

SMC Seattle July Event: Move the Needle! from SMC Seattle on Vimeo.

Let’s face it, if you are getting paid to do social media for a company, no matter how many great “conversations” you are having with customers if it’s not saving the company money or driving sales it’s going to be hard to justify the budget once the new-fangledness of social media wears off.  Falls pointed to a direction where you can engage customers and still make business owners happy.

And CEO’s are not going to be happy with the “we should be engaging with customers on Facebook, because everyone else is” for long.   More and more business owners are asking if social media is helping the company reach its business goals.  One example used by Falls is Eric Brown of Urbane Apartments.

Brown is asking his people “Are we (through blogging and using Twitter and Facebook) renting more apartments?  Because if we didn’t then social media is just a hobby.”

Falls used some great data that points to just how big a concern this is for business owners.  But armed with that knowledge every social media marketer and community manager can look to ways to make their role indispensable to the company.

Part of that is driving traffic to the place where people spend money while maintaining the customer friendly relationship that makes social media so appealing.  Falls suggested creating valuable content but with the opportunity for people to buy your product as well.  As he put it you aren’t selling, you are helping people buy.

Wiggly Wigglers adds in links to products you can buy in their post.  Indiana Spine Group uses a giant web badge that says we are accepting new patients on their blog about spine health.  But with all the talk on creating valuable content we forget that sometimes people are coming to our company just to buy.  Look at the success of the Dell Outlet twitter feed or the Dollar General circular Facebook page.

Falls also tackled the question that is talked about the most “What is the ROI on social media?”  Falls said that depends on your business goals.  But it is actually not as hard to track as many might think.  You just need to link it to some more commonly used metrics.  For example if you know that 10% of you email subscribers spend atleast $100 and your Facebook campaign drove 10,000 new email signups then your Facebook campaign likely made the company an extra $100,000.

But to that end it’s important to figure out what your business goals are for your social media efforts.  Drive sales? Cut customer service costs? Drive brand awareness?  From there set very specific goals and metrics to prove you are achieving them.  Then when your boss asked “What have you done for the company lately?”  You bust out your list of achievements and go celebrate with champagne (or at least smile to yourself.)

The talk was absolutely jam-packed with actionable information so it’s definitely worth watching the excellent video of the presentation put together by SMC Board Member Greg Young.

To learn more about Jason, visit his blog  http://www.socialmediaexplorer.com/

Also if you love seeing great presentations on social media and other geek stuff, join people like you from around the world and register for Gnomedex now.

Thank you to our sponsors: Microsoft Office 2010 and Spring Creek Group

Microsoft Office 2010.

Access to the tools you need to get things done, anywhere. Productivity tools should evolve to meet the needs of diverse users. Office 2010reflects feedback from the millions of people who rely on Office. Why do we like Office 2010? Socialize your inbox with the Outlook Social Connectors for Facebook, LinkedIn, MySpace and Windows Live. Or, use the Web Apps to collaborate and co-author content from a number of browsers. It’s easy and intuitive to create great content to share with friends, family and colleagues with a click of a button.  Office 2010 was built with everyday people like you in mind. Give Office 2010 a spin and see for yourself.

Spring Creek Group

Spring Creek Group is an established social media brand analytics, strategy, and marketing services agency located in Seattle. Whether you need help with your social media accounts or need to run a successful campaign to launch a new product, Spring Creek Group has the experience and passion to help you through the process. The team is comprised of passionate and experienced marketing professionals. Follow them on Twitter: @SpringCreekGrp

http://springcreekgroup.com

SMC Seattle August Event: Social Media & Entertainment

Networking and a Q&A Discussion with Matt Inman (The Oatmeal)

Please note: This month’s SMC Seattle event has moved to Bell Harbor International Conference Center’s rooftop. See below for updated venue information. Also, thanks to our new sponsors FILTER and Ascentium.

The event is currently sold out but if you’d like a refund due to the venue change, please email SMCinSeattle@gmail.com. Otherwise, all tickets previously purchased are good for admission. See you on Aug. 17th!

SMC Seattle is proud to be a sponsor of Gnomedex! If you’re not yet attending Gnomedex, there are still tickets left for one of the top tech and social media conferences in the country and it’s right here in Seattle, August 19th-21st.  For more info and to purchase tickets, visit http://Gnomedex.com

Join us this month for a Q&A with Matt Inman, creator of The Oatmeal. Using a combo of keen business sense and real-world comic familiarity, the man behind The Oatmeal— 27 year old Matt Inman— draws, sketches and codes his way to a successful business making people laugh.

His site, receiving more than four million unique hits per month, was recently named in Time Magazine’s Top Blogs of 2010. If you haven’t yet met Matt or seen his site, The Oatmeal, click here see an overview of his work from his appearance on Last Call with Carson Daly: http://www.youtube.com/watch?v=uVvSqBIn7zQ

Behind his wit and unassuming presence, Matt has a powerful story about his journey and how social media played a role in his success. His experience includes co-founder of SEOmoz,and founder and creator of an online dating website which he later sold, Mingle2(the entire site from concept to launch was built in only 66.5 hours). He now focuses his energies full time on The Oatmeal.

August event details:

Date –August 17, 2010
Time– 6-9 p.m.
UPDATED! Address—Rooftop of Bell Harbor, 2211 Alaskan Way, Pier 66, Seattle, WA
(Street and nearby garage parking available. To get to the rooftop, enter the building and follow the signs to the elevator.)
This event is currently sold out. If you would like a refund due to the venue change, please email SMCinSeattle@gmail.com.

Thank you to our sponsors, FILTER and Ascentium!

FILTER is a company dedicated to partnering with clients to solve creative and marketing challenges. In a single, unique agency, FILTER combines unparalleled access to creative resources with creative leadership and project management. FILTER has offices in Seattle, Portland, San Francisco and Los Angeles. Check them out at http://FilterTalent.com and http://twitter.com/FILTERTalent

Ascentium is a tight-knit band of writers, designers, user experience architects, solution architects, developers, testers, analysts, strategists, planners, creative directors, and project managers. The group is dedicated to creating and delivering exceptional experiences—multichannel, interactive, transactional, and social. Check them out at http://www.ascentium.com and http://twitter.com/ascentium.

About The Oatmeal:

Everything on The Oatmeal was written, drawn, and coded by Matthew Inman. He subsists on a steady diet of crickets and whiskey. He enjoys long walk on the beach, gravity, and breathing heavily through his mouth. His dislikes include scurvy, typhoons, and tapeworm medication

You can learn more about Matthew here: http://0at.org

For us, that small phrase conjures up images of the Mars Rover, epic displays of kindness and the kind of technology that has people talking all year. Yes, that phrase is synonymous with Gnomedex and Chris Pirillo. Here in Seattle, we are lucky to call both Chris and Gnomedex our own.

The Seattle community is second to none, and welcoming the world’s geeks into  our hometown is our pleasure. But putting on a conference of this caliber is extremely difficult. So, in the spirit of community, it is our pleasure to announce that SMC Seattle has partnered with Gnomedex as a presenting sponsor.

Chris at Gnomedex 8.0. Photo from my Flickr.

I can hear some of you now: “But Gnomedex isn’t a social media guru fest” It’s true. It’s not, and we don’t want to turn it into that. Still, we’re geeks too. We like learning about innovation, social responsibility and the improvements to our lives
technology has brought. We like the elements that are central to Gnomedex.

For me personally, this will be my fourth Gnomedex and being a part of it is beyond exciting. So, here’s what I need you to do: Register for Gnomedex 10!

That’s it.

Click the link to Register for Gnomedex 10 and enter your credit card information. Then show up in Seattle on Aug. 19.

Although, if you’re in town early and want to see SMC Seattle in action, we’ll be having an event of our own on Aug. 17. More information on that soon. eGreetings!

Christopher Burgess’s presentation at SMC Seattle’s June event wasn’t just a wake-up call. It was a grab-and-shake-you-silly, ring-all-the-alarm-bells, freak-you-out-in-a-good-way kind of wake-up call.

The Senior Security Officer at Cisco Systems shared his cautionary tales and pointed advice about social media and internet security to a sold-out crowd at 415Westlake as they listened, tweeted, and raised their hands in response to his engaging questions throughout the night.

Among his questions:

After he highlighted the tremendous growth of social media via some striking statistics (e.g., “91% of all consumer internet traffic will be video in 2013″), Burgess stressed that our increasingly interconnected world demands a smart, common sense approach from each of us.

We own our words, which means we must also be aware of the permanent imprint they make.

“Once it is on the net, it is there forever,” Burgess cautioned. “There are no do-overs.”

As individuals and company representatives, we need to implement strategies and structures around our social media efforts, or be open to the troubling consequences that could follow, which include: identity theft, intellectual property violations, stalking, and physical harm.

Proving that he that he is walking the talk, Burgess provided the crowd with a link to Cisco’s social media handbook. These dangers are not just urban legends, said Burgess, as he recalled the story of a man who, after tweeting about his upcoming 10-day cruise, came back to an empty house.

Whenever you broadcast anything online, you should “talk about where you’ve been, not where you’re going.”

As for other “tweetable moments”, Burgess offered the following nuggets, ranging from fascinating to frightening to funny:

From my back row view, Burgess’s presentation felt like an impassioned and animated plea to think more seriously about our own online privacy and safety, and then act on it. Today.

Which reminds me… I’d better go do some password-smithing.

p.s. Let’s keep the conversation rolling! What questions did Christopher Burgess leave you with? Add a comment below or on Twitter: @burgessct & @SMCSeattle

p.p.s. Congratulations to Shauna Causey, SMC Seattle’s new VP!

Thank you to our sponsors: CBS Radio and Tungle.me!

CBS Radio, Seattle (comprised by KZOK.FM, KMPS.FM, JACK.FM, and AM1090) recognizes and embraces the digital evolution of our media.  Locally and nationally, their network employs a progressive perspective on multi-media stratagems and 360 solutions.  Social media rests at the epicenter of our digital focus.  Listeners are encouraged to blog, tweet, and facebook with his/her favorite on-air personalities, upload audio/visual content, share music, and much more. Follow them on Twitter: @1025KZOK and @941KMPS

Tungle.me makes scheduling meetings easy–across organizations, calendar systems, and time zones.  Tungle.me is a free personal scheduling application that eliminates costly double bookings, time zone mishaps, and the endless back and forth of finding a time to meet.  Tungle.me synchronizes with leading online calendar systems and does not require registration. Follow them on Twitter: @TungleRocks

So below are 5 reasons to come check out SMC Seattle if you haven’t already, and to come again if you haven’t been in a while.

1) The People – The people that come to SMC Seattle events are some of the smartest and nicest people you will ever meet. You won’t see many business cards exchanged, but you will see a lot of great ideas being discussed.

2) Deep Content – After an initial outcry for more content at our events, we have put more resources into finding top quality content. No fluff topics, our goal is to have our speakers challenge your understanding of social media, and start conversations on topics you haven’t thought about.

3) Connect with Others – It’s amazing to see what has happened over the last year when people meet face to face. Startups have been formed, new careers have started, and deep friendships have been made.

4) Atmosphere – SMC Seattle events are always laid back, and casual. Simply come in, grab a drink and relax. It’s almost like being at a great bar, but instead of being stuck next to a guy on the corner stool with plumbers crack, you get to meet some truly amazing people.

5) It’s Cheap – Where else can you hear world-class speakers, eat some good appetizers, drink local beer and wine for only 10 or $15?

So don’t be intimidated. Bring a friend or co-worker, and if that doesn’t work ask your Twitter and Facebook friends if any of them are attending an event, and meet up with them

I’ll see you there!

Kevin Urie
SMC Seattle President

What are your reasons for attending SMC Seattle events?

Christopher Burgess, Senior Security Advisor

Christopher Burgess has been studying security and its role in social media as part of his job as Senior Security Advisor to Cisco.  He says he became interested in the topic when he saw how criminals were using the online environment to their advantage.

“If businesses and individuals understand how their information may be used by an individual with malevolent intent, they can appropriately adjust,“ says Burgess.  ”I help with the understanding. It is one of the reasons I volunteered for, and am a member of the Washington State Attorney General’s Internet Safety Taskforce.

Burgess will be speaking on how businesses and teams can create policies that minimize risk to their company while making sure they are asking the right questions of their IT team. He will offer tips, best practices and case studies.  If you are a business owner, marketer, PR consultant, or brand manager, you won’t want to miss this presentation. We are anticipating another sold-out event, so be sure to register soon!

Before his talk we caught up with Burgess to ask him a few questions.

What are the biggest security threats posed by social media to businesses?

I’ll share two which are top of my mind for me at this time, but do understand, as we move forward on the timeline and new methodologies evolve so do new threats.

1. Not having a social media handbook or guide which educates your employees on how social media is to be used in support of the business internally and externally
2. Data migration to uncontrolled environments

You mention that writing a company social media handbook is a good thing to do but many company handbooks regarding social media seem to crack down on employee use and completely ignore the possible benefits of having your employees talk about your company. How do you strike a balance?

Hopefully there are far fewer iterations of a policy or handbook which lockdown their employees, and more which are created to guide their employees in the use of social media tools both internal and external to the company. Without such the business leaves to interpretation as to how to triage situations and define what and how the company prefers the tools to be used. I think most of us prefer to remove ambiguity and provide our employees with direction and resources to make good decisions.

When did you first realize that company security was at risk because of employee use of social media?

A great question. Risk is a broadly defined word which can be quantified and defined in a variety of ways.

So let me give you two examples and I’ll hit on these and a few more during the presentation.

The first I’ll take right out chapter one of my book “Secrets Stolen, Fortunes Lost.” The “The Tale of the Targeted Trojan” discusses a case which demonstrated how the confluence of physical and technical surveillance conducted by those with criminal intent allowed for the creation of a one-off piece of malware which was specifically designed to extract competitive data from an unsuspecting business and did so across a number of international borders. The surveillance included the mining and observation of the information the unsuspecting business and their employees had placed online and thus was available for harvest. A number of companies were successfully targeted and lost a host of information. The different types of information included intellectual property, go to market plans, customer data, personnel data, etc.

The second has to do with taking internal data and exposing it externally. Specifically, I witnessed, from afar, a company in the healthcare industry take their internal coordination of their patient records and services and organically migrate the coordination to a convenient external environment which gave them connectivity in such a way that their internal infrastructure did not. Unfortunately, the external environment wasn’t designed with the level of security required by regulatory directive.

What different security issues do small companies face compared to large ones?

Small companies by definition have more limited resources than larger ones and thus don’t readily have the infrastructure or head-count to throw at the issue, but other than the resource difference, the issues are identical. They still have their data, their customer data, their intellectual property and trade secrets and their brand to protect, the differences is scale.

Are there technical security issues business owners and managers should be discussing with their IT team?

Absolutely. Both large and small companies should be discussing how a given technological implementation meets the business needs, while also conforming with the company’s information security policies and regulatory guidelines. Lets return to my prior example of the company which had an organic migration to a third-party environment for the purposes of doing their job in a more collaborative and coordinated manner. It would appear the intent was noble, but it also appears that the security and privacy regime surrounding that environment were not fully understood. It is this understanding that I believe are amongst the most important to be discussing with those providing IT.

Why should people come see you speak? — Why is your talk so important?

Those who are able to attend should take away a perspective and context which they may not have given much thought too previously. There is no turning back time nor the tide, the evolution of social media is continuing, and we are all participants, keeping our businesses, ourselves and our families safe and secure is what this talk is about – that’s important.

Any last thoughts?

I do enjoy sharing information and am very much looking forward to the event on the 29th of June when I will be amongst my friends, family, and colleagues within the Social Media Club of Seattle, a club which I am a member. I hope this is just the beginning of this conversation.

See Christopher Burgess at our June Event:

Date – June 29, 2010
Time – 6-9 p.m.
Tickets – $15 includes two drinks and appetizers
Location – 415 Westlake – 415 Westlake Ave. N. Seattle, Washington  98109
Register Now - http://smcseajune.eventbrite.com/

(Complimentary on-site parking available)

Thank you to sponsors CBS Radio Seattle and Tungle.me

More About Christopher Burgess:

Christopher Burgess is a senior security advisor to the chief security officer of Cisco, where he focuses on intellectual property strategies. Additionally, Christopher leads the Global Investigative Support team, the Government Security Office, and the Global Threat Analysis team. Burgess co-authored the book “Secrets Stolen, Fortunes Lost, Preventing Intellectual Property Theft and Economic Espionage in the 21st Century” (Syngress, March 2008). In December 2009, The Huffington Post published his piece “A Common Sense Approach to Social Media.” Follow Christopher Burgess on Twitter: @burgessct and Cisco: http://twitter.com/CiscoSystems

SMCSeattle was a partner at the Online Marketing Summit this week.

As a member of SMCSeattle, I was clearly one of the few people who had a good pulse on the Social Media side. Considering that most people there were clearly going to be marketers, I was curious to see how they view the intersection of Social Media with Search marketing (SEO and SEM).
On the whole, it is great news for the Social Media community.
Social media is going to play a bigger and bigger role in search and marketing in the coming years. The best way to stay ahead and be the best marketer is to play and learn on the Social Media front. Embrace technology. Laggards in technology will always be laggards in marketing.

The opening Keynote with Rand Fishkin from SEOMoz and Mike Grehan of IncisiveMedia set the tone for the day.
They talked about Facebook, Twitter and Google and how search is shaping up beyond Google these days. Real time search is being redefined by location based applications such as OpenTable that tell you if a table is available at a restaurant close to your location RIGHT NOW. That is way different from, and more real time, than Google search, said Mike Grehan.

Rand Fishkin said they do not have enough data to say how exactly tweets are influencing real time search on Google, but the fact is that they(tweets) are and will influence search. Staying ahead matters, he said. So get on Twitter, Facebook, LinkedIn and Foursquare.

Each of the keynote speakers gave their four step marketing plan for any small business that wants to market without getting overwhelmed -

Rand Fishkin’s key points -
1. Start with Analytics – focus on measurements
2. Track your tweets, clicks on your links etc. using tools like bit.ly
3. Invest your time and marketing efforts on what you are most passionate about. If you are good at and feel strongly about Twitter and Facebook, start there. If you are an SEO person, first focus your efforts on SEO.
4. Give something away – something of value depending on what skill you have in house. White papers, infographics etc. always get a lot of hits and retweets, he said.
That should give you a good start. Keep measuring and slowly move to other areas and tools to market.

Mike Grehan had a 4P plan for businesses -
1. Positioning – First decide who you are. That is key to driving traffic.
2. Permission – Get the visitor’s permission to email them, add them to your lists etc. For this, you might need to give away something valuable.
3. Partnership – Do not try to go it alone. Marketing is so much more easy and effective if you co-promote, co-sponsor with other companies.
4. Performance – Now focus on doing better. Use tools such as email marketing, affiliates etc.
Measure everything. Analytics are key.

Another highlight of the day was a presentation by Jonathan Colman – Internet Marketing Manager at REI. I am including a link to that here. The presentation was packed with good information – so take your time to study it.

About: Maya Bisineer
twitter: @thinkmaya
Startup: Memetales – http://www.memetales.com
Blog: http://thinkmaya.com

Join us on June 29 as speaker Christopher Burgess offers his preferred practices and cautionary tales from his role as senior security advisor at Cisco.

When done right, says Burgess, social media allows you to engage in dynamic conversations with users, build brand equity, improve your solutions, and drive customers to purchase and adopt. But beware of the dark side, as employee behavior can cast a poor light on your company and put the integrity of your brand’s reputation, network, and IP at risk.

If you are a business owner, marketer, PR consultant, or brand manager, you won’t want to miss this presentation. We are anticipating another sold-out event, so be sure to register soon!

June event details:

Date – June 29, 2010
Time – 6-9 p.m.
Tickets – $15 includes two drinks and appetizers
Location – 415 Westlake – 415 Westlake Ave. N. Seattle, Washington  98109
Register Now – http://smcseajune.eventbrite.com/

(Complimentary on-site parking available)

About our speaker:

Christopher Burgess is a senior security advisor to the chief security officer of Cisco, where he focuses on intellectual property strategies. Additionally, Christopher leads the Global Investigative Support team, the Government Security Office, and the Global Threat Analysis team. Burgess co-authored the book “Secrets Stolen, Fortunes Lost, Preventing Intellectual Property Theft and Economic Espionage in the 21st Century” (Syngress, March 2008). In December 2009, The Huffington Post published his piece “A Common Sense Approach to Social Media.” Follow Christopher Burgess on Twitter: @burgessct and Cisco: http://twitter.com/CiscoSystems

Thank you to our sponsors: CBS Radio and Tungle.me!

CBS Radio, Seattle (comprised by KZOK.FM, KMPS.FM, JACK.FM, and AM1090) recognizes and embraces the digital evolution of our media.  Locally and nationally, their network employs a progressive perspective on multi-media stratagems and 360 solutions.  Social media rests at the epicenter of our digital focus.  Listeners are encouraged to blog, tweet, and facebook with his/her favorite on-air personalities, upload audio/visual content, share music, and much more. Follow them on Twitter: @1025KZOK and @941KMPS

Tungle.me makes scheduling meetings easy–across organizations, calendar systems, and time zones.  Tungle.me is a free personal scheduling application that eliminates costly double bookings, time zone mishaps, and the endless back and forth of finding a time to meet.  Tungle.me synchronizes with leading online calendar systems and does not require registration. Follow them on Twitter: @TungleRocks

SMC Seattle May Event: How to Call BS on a Social Media Guru

In the world of Web 2.0, anyone can claim to be a social media guru. How do you differentiate between a scam artist and a sage? How do you separate the snake oil from the substance?

Please join us at Hale’s Palladium and Brewery on May 25 as writer, speaker and former Microsoft manager Scott Berkun leads us through this fun, witty, fast-paced and interactive look at the new world of social media. With Scott at the helm, we’ll take a critical look at gurus, both generally and within the social media space. We’ll ask the tough questions that need some clarification—what’s real, what’s not, and how you can tell the difference.

The main event will be held at Hale’s Palladium, a festival-themed warehouse in the back of the Hale’s Brewery. From the front door of the Brewery, just follow the yellow brick road around the building to the Palladium. After the main event we’ll make our way to the Brewery for an after-party.

Only 200 are tickets available. If you’d like to attend, we suggest you reserve a ticket soon since we expect to sell out quickly.

About Our Speaker:
Scott was a manager at Microsoft from 1994-2003, on projects including v1-5 (not 6) of Internet Explorer. He is the author of three bestselling books, Making Things Happen, The Myths of Innovation and Confessions of a Public Speaker. He works full time as a writer and speaker, and his work has appeared in The New York Times, Forbes magazine, The Economist, The Washington Post, Wired magazine, National Public Radio and other media. He regularly contributes to Harvard Business and BusinessWeek, has taught creative thinking at the University of Washington, and has appeared as an innovation and management expert on MSNBC and on CNBC. He writes frequently on innovation and creative thinking at his blog: scottberkun.com and tweets at @berkun.

A Big Thank You to Subway, This Month’s Sponsor!
Subway has a long history throughout Western Washington, and is excited to be sponsoring this month’s SMC Seattle event.  There are more than 360 Subway stores throughout the area– more than almost any other area in the country— which is a reflection of the healthy, active lifestyle of many Seattle residents. If you’re looking for a healthy on-the-go alternative to fast food, Subway offers eight different sandwiches; each with just six grams of fat or less. Subway’s Sweet Onion Chicken Teriyaki sandwich (Jared’s favorite) makes a great tasting, low-fat meal.

To stay up to date with Subway and it’s delicious offerings:
Twitter: http://twitter.com/subwayfreshbuzz
Facebook: http://www.facebook.com/subway
http://www.subway.com/

May event details:
Date – May 25, 2010
Time – 6-9 p.m.
Tickets – $15 includes a drink and appetizers (cash bar will available)
Register – http://smcseamay.eventbrite.com/
Location – Hale’s Palladium (http://halesbrewery.com/Palladium.htm) – 4301 Leary Way NW, Seattle, WA 98107
Hale’s Brewery and Palladium is just north of downtown Seattle on Leary Way between the Fremont and Ballard neighborhoods.